In order to promote your brand successfully, you have to be excited about the product. Well, what if your product just isn’t that exciting? Sure it’s useful, necessary, perhaps even required for our everyday needs, but if you can’t present it to your trade show visitors in a way that delights them, they’ll move along. To attract crowds to your trade show booth, you’re going to have to use a little zeal and creativity. As a part of the event planning industry, we’re devoted to helping you make every event extraordinary. So, here are our five proven ways to attract crowds to your trade show booth and make your brand stand out.
The basics of a trade show exhibit are straightforward— make your services clear, offer some freebies, display visuals, and have an articulate staff. Now what?
Offering to take a visitor’s photo can help you initiate a fun conversation and leave them with a memorable souvenir. We recommend using an electronic photo booth for a contemporary approach. This new form of photo entertainment allows you to add quirky graphics and can instantly be shared on social media platforms. With the green screen technology, you can place your company’s logo into every photo, transforming a fun experience for the trade show attendees into a unique opportunity to promote your brand.
Creating a theme for your exhibit requires a bit of associative thinking. For example, if your product solves a customer’s problem, you could opt for a magic theme, playing off of the idea that your product will cause specific problems to magically disappear. Your theme could be incorporated into ornate and unique attire for your company’s exhibitors. You could offer giveaways associated with your theme, like pens with disappearing ink. And of course, you can hire an entertainer (such as an illusionist) to draw in the crowd and keep them in awe.
Every veteran exhibitor comes prepared with the essentials in order to properly display their company’s products. Why not take advantage of this opportunity to show your creativity? A strolling table is the ultimate conversation piece! Strolling tables, also referred to as living tables, are performers who wear elaborate costumes designed to provide a flat surface surrounding their form. On this, you can display promotional materials, giveaways, or even hors d’oeuvres. Not only will visitors remember your company, but they’ll also associate you with innovation and imagination.
With all of the exciting lights, sounds, and moving parts of casino games, it’s easy to see the benefits of offering them at your exhibit. You can recreate the adrenaline-inducing casino atmosphere to draw in a crowd, and likely the crowd will inspire more onlookers to stop out of curiosity. For the prizes, you could offer your company’s giveaways and swag, and for the grand prize, offer one of your products. You’ll create more value in your product by making it fun and challenging to win!
Nothing is as eye-catching as a well-known celebrity standing in your booth. Hiring an impersonator is a comical way of showing mock celebrity endorsement for your company. The impersonator can offer their autograph on your promotional materials to keep your brand in the visitor’s hand. Create a memorable experience for your visitors by offering photo opportunities with the ‘celebrity’ at an electronic photo booth. This will allow you to brand the photo with your company logo, and visitors will be excited to share the moment with their friends on social media, offering additional exposure.
With these five showcasing methods, you can make your visitors as excited about your brand as you are. Your company will step outside of the ordinary, and trade show attendees will remember your brand and associate your product with ingenuity.
Have any other creative ideas for attracting crowds to your trade show booth? Leave your feedback in the comments below!