True North

When Justin Reid steps onto the stage, audiences can expect more than motivation — they experience transformation. Through authentic storytelling, proven leadership strategies, and a deep understanding of human purpose, Justin helps people reconnect with their values and realign their focus toward what truly matters.

Drawing from over 25 years of leadership in the U.S. Navy and his continued success in the corporate sector, Justin delivers a message that is both practical and powerful. He brings real-world tools for personal growth, team alignment, and professional excellence — all delivered with humility, humor, and heart.

Justin doesn’t just speak to audiences; he speaks with them — creating a conversational, high-energy environment that encourages reflection, engagement, and action. His sessions leave participants feeling inspired, equipped, and challenged to live with greater integrity and intentionality.

Attendees will:

Learn how to identify and pursue their True North — their unique purpose and direction.

Gain practical tools for leading with clarity, empathy, and confidence.

Discover how to navigate change and transition with focus and resilience.

Strengthen their emotional intelligence and team communication.

Leave renewed in faith, courage, and purpose — ready to take the next step in leadership and life.

Whether addressing corporate executives, community leaders, college students, or faith-based groups, Justin delivers a message that resonates across every stage of life — reminding each listener that purpose isn’t found by chance, but by choice and character.

Justin Reid – Leadership & Purpose Coach | Founder, True North

Justin Reid is a retired U.S. Navy submarine officer, speaker, and leadership coach with over 25 years of experience leading teams, developing people, and navigating high-stakes missions under pressure. Today, as the founder of True North, he empowers individuals and organizations to find clarity, lead with integrity, and stay focused on their greater purpose.

Justin’s journey began in the silent depths of the ocean, where leadership was not about titles or rank but about trust, teamwork, and resilience. Serving aboard nuclear submarines demanded precision, courage, and composure under pressure — traits that became the foundation of his leadership philosophy. Over the course of his career, Justin rose through the ranks to lead diverse teams, manage complex operations, and mentor future leaders, earning a reputation for integrity, accountability, and calm leadership in even the most challenging environments.

After retiring from the Navy, Justin transitioned his expertise into the world of business and personal development. As a Director of Business Development in the defense sector, he has continued to lead high-performing teams, build strategic partnerships, and drive growth while maintaining the same commitment to purpose and excellence that defined his military service.

Through True North, Justin has created a platform to share his insights on leadership, personal growth, and navigating life’s transitions. His speaking style is dynamic, authentic, and deeply relatable — combining real-world lessons from his military and corporate career with the timeless principles of faith, integrity, and service.

Justin is passionate about helping others find their “True North” — that inner compass that points toward purpose, values, and vision. He equips audiences with practical strategies for leading teams, managing change, and achieving balance between professional success and personal fulfillment. His ability to connect across generations and backgrounds makes him a powerful voice for transformation and growth.

Outside of his professional endeavors, Justin is a mentor at Oakwood University, where he guides students in leadership, career planning, and personal development. He also serves as a coach in youth leadership forums and a speaker at men’s conferences, inspiring men to lead with integrity, build stronger families, and serve their communities with purpose. His faith and family remain central to his mission, grounding his message in authenticity and empathy.

Every engagement with Justin is more than a keynote — it’s an experience. He helps audiences confront the obstacles that hold them back, embrace the transitions that shape them, and chart a course toward a more purposeful, impactful life.

To ensure an engaging and seamless experience for every audience, the following setup is recommended for Justin Reid’s True North speaking engagements and workshops:

🎤 Audio/Visual

Wireless lavalier or headset microphone (preferred for mobility)

PA system suitable for room size and audience

Projector and screen or large display monitor for slides (HDMI or USB-C connection)

Laptop connection capability at the podium or stage

Confidence monitor (if available) for slide view and timing

💻 Presentation Support

Justin provides slides in PowerPoint or Keynote format (can be delivered in advance).

On-site A/V technician or staff contact for sound and visual check 30 minutes before start time.

Clicker/remote for slide advancement.

🪑 Stage Setup

Podium optional — Justin moves freely and prefers an open stage.

Small table for personal items (water bottle, notes, etc.)

Two chairs (for panel discussions or Q&A sessions, if applicable).

⚡ Virtual Events (if applicable)

Reliable high-speed internet connection

Access to Zoom, Teams, or preferred streaming platform

Host or tech contact available for virtual rehearsal and setup verification

🧭 Additional Notes

Justin arrives 45–60 minutes early to meet the A/V team and test equipment.

All presentations are customized to the audience and event theme.

Handouts or digital materials can be provided upon request.

Travel, lodging, and per diem arrangements (if applicable) to be coordinated in advance.