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Grand Opening - Grand Opening ideas | GigSalad
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Grand Opening Ideas

5 Grand Opening Ideas to Attract New Customers

grand opening ideas

You’re finally ready to open the doors of your brand new business but aren’t sure how to get people through the door. You need some big ideas! We have 5 grand opening ideas that are sure to pique the public’s curiosity and bring them to your door.


1. Family-Friendly Fun

If your business is welcoming to children and families, such as a children’s clothing store or ice cream shop, you can’t go wrong inviting the whole family to your grand opening. Parents love free activities for their kiddos, and in the meantime, you can show them why your business is the best! If weather and season permit, have a cookout in your parking lot! Offer free hotdogs or burgers, Inflatables or Face Painters for the kids. An Acoustic Band will provide music but still lets the families interact with you. Show your new customers a good time and they’re sure to come back!


grand opening ideas


2. Embrace Your Niche

For specialty businesses such as record stores, western apparel, or motorcycle shops, music can be a universal bond among your patrons. Embrace your niche when thinking about grand opening ideas. Bring in a Tribute Band that fits your audience! Give the people what they want. Turn your parking lot into a music festival with a tribute to artists like Tim McGraw, AC/DC, or The Eagles. (Or other Cover Bands to add a wide variety of well-known music.)

Bonus: The music may even help draw in potential customers from the street.


grand opening ideas

Eagles Tribute Band, Hotel California, on GigSalad.com


3. Classy Cocktail Hour

Maybe you’d rather portray an image of upscale sophistication for your business, or maybe you just want to tap into people’s love of happy hours! Either way, hosting a cocktail hour can be a classy way to invite potential clients to tour your establishment. Send invitations for a “soft opening” to the local tastemakers and encourage them to bring a friend. Set up an appetizer buffet and bar serving simple cocktails, beer, and wine. Try getting your employees to chip in as servers, or hire waitstaff to free up your team for hosting. Be sure to take some time to show people around and make them feel like valued guests. A soft Jazz Band or Classical Guitarist can make the space feel warmer for your grand opening.


grand opening ideas


4. Get Creative With Culture

Restaurants, bars, or specialty food stores can especially use culture as a way to draw attention to their grand openings. For example, a tea shop that serves Indian tea can hire a Sitar Player or Belly Dancer to highlight their international offerings. A new Mexican restaurant can invite Salsa Dancers to entertain guests on their first visit. A new Irish-themed bar can draw attention from passersby as Bagpipers play outside the door! Tap into your cultural side as you’re brainstorming more unforgettable grand opening ideas.


grand opening ideas

Sitar Player, Ronobir Lahiri, on GigSalad.com


5. Neighborhood Block Party

If your new business is in a strip mall, or in close proximity to other businesses, get to know your neighbors! Most of the time, business owners are open to cross-promoting which can be very beneficial to everyone. For your grand opening, get your neighbors involved to help pass out flyers at their cash registers or promote your event on their social media pages. In return, you can do the same for their next big sale, or send your visitors next door after they check out your place! Make it a big party by working with local Food Trucks and a Party Band in the parking lot. Hire Stilt Walkers to stroll through the crowd passing out coupons or taking photos. Who says you can’t be friends with the competition?


grand opening ideas

Carnival Foods, Inc. on GigSalad.com


Final Tips

Make sure to promote your event as much as possible to generate buzz and draw a crowd. It may be worth spending a few dollars a day to boost your event on Facebook, or give away prizes when people share it on their own pages. Hang up flyers around the area, send email invites to any email lists that you might already have, and recruit your family and friends to spread the word. At the event, pass out coupons or maybe even free samples of your products to get people interested. Free swag like sunglasses or frisbees is always fun if the budget allows! You may want to let your local chamber of commerce know about it, or add it to your city’s community calendar. Collect email addresses or business cards for follow-up by holding a raffle for a prize. You worked hard to get all those people there, so make sure to follow up with them when it’s over.


Ready to make one of your grand opening ideas happen? Book amazing local entertainment at GigSalad.

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Open For Business: Planning a Grand Opening

new business owner

Congratulations! You have made it through the 20-hour work days, sleepless nights, unexpected pipe bursts, and countless piles of paperwork. Now you’re opening your new or expanding business, and need to plan a grand opening party that will showcase all of your hard work. The good news is the first hurdle is over, and we’re going to help you put together a Grand Opening soirée that will give your new customers a reason to come back.

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Grand Opening: Show Off Your New Place!

A Grand Opening is a festive occasion celebrating the conclusion of a lot of long, hard work and finally showcasing that to the public. You want your grand opening celebration to adequately represent your business, restaurant, art gallery, theatre, or whatever it is that you are opening. Let us here at GigSalad help you throw the perfect Grand Opening!

Keep Your Guests Entertained

A Grand Opening is a festive celebration so coordinate that with some festive entertainment. Nothing says festive like some hopping music. Depending upon the type of venue you’re opening, match the genre of music with the type of opening you’re celebrating. If you’re opening a Mexican restaurant, hire a Mariachi Band. If you’re opening a boutique, it may be nice to have a jazz band or piano playing as background music. Other musical options include, a country band, cover band, party band, or world music, among other genres.

A band is a perfect option if you are opening up a performance venue, like a club, theatre, or performance hall. Most performance venues have a stage which leaves you with a lot of entertainment options for your grand opening. You could also hire on a magician, comedian, or comedy improve show. Any of these entertainers would be great options for entertaining your guests on the opening night of your venue.

Decorative Entertainment and Decor

If you want some more versatile entertainment, an interactive, intriguing option is circus entertainment. These performers can be the center of attention or interact as strolling entertainers. You could have sideshow and variety entertainers like contortionists, aerialists, or fire eaters headline the event on the stage or if the venue is a restaurant you could set up a performance area. Other options would be to have stilt walkers, jugglers, or close-up magicians strolling throughout the crowd.

You can’t have wonderful entertainment without having proper decor to set the mood for your guests. Proper lighting and and other decor will make your event. A fun way to showcase the entrance or stage at your opening is to adorn it with balloon decor in the form of columns, archways, etc. You can also feature items from your venue with the decor. If you’re opening an art gallery, you can showcase some of your top pieces at the opening. For a business or retail store, display some of your items to the future patrons. You could hire an interior decorator as well; this is their speciality, and they know the best places to rent items from. Depending on the venue that is opening you could decorate the space with large, cushy couches for guests to lounge on. If the venue already has seating, then this isn’t an issue.

Have a Grand Feast for Your Grand Opening

You will need to be sure to have proper food and beverage for your guests. If the opening is for a restaurant, then this part is easy. Feature some of your signature items in a buffet line or have waitstaff butler items to your guests. For other venues, hire a caterer to set up a buffet or create hors d’ouvres for your guests. When it comes to drinks, hire a bartender to mix up cocktails for your guests. You can theme the drinks around the type of venue that you’re opening. If you’re opening an art gallery, you could have the bartender mix up classy martinis; for a Mexican restaurant, be sure to have the margaritas flowing.

There are many different types of grand opening celebrations. The main concept to hold onto when planning the event is to be sure the theme of the party revolves around the type of venue or business you are opening. If you want to be sure everything goes the way you’d like it to, hire an event planner to do the coordinating for you. If you need any assistance finding entertainers or services, you can do so on GigSalad!