Seasons of Life Coaching by David Reichard

If you book me, you get a tailored keynote or workshop focused on driver retention, dispatch culture, and stress on the road. I engage your people with honest, no-fluff insight, interactive moments, and clear, repeatable language they can use in pre-shift meetings, one-on-ones, and coaching conversations.

Event planners can expect a prepared, easy-to-work-with professional who understands timelines, stays on message, and respects your schedule. I coordinate with you beforehand to align on your goals, customize examples to your fleet or audience, and deliver on time with a clear beginning, middle, and end—not just “motivational hype,” but actionable content that supports your safety, retention, and culture initiatives.

​David Reichard is a trucking-industry speaker, coach, and advisor who helps fleets keep their best drivers by fixing the way dispatch and drivers work together. Drawing on more than 30 years in trucking and over 2.5 million safe miles, he brings real-world stories from OTR, regional, and local work straight to the stage.

Before stepping into speaking and advisory work, David hauled everything from fuel and hazmat to flatbeds and car-haulers, and spent years living with the same pressures today’s drivers and dispatchers face. That road-tested background gives him instant credibility with drivers and powerful insight for owners, operations leaders, safety teams, and HR.

Today, David works with trucking companies that are serious about reducing turnover and building a driver-centered culture. His keynotes and workshops, including “Retention from the Cab Up” and “Dispatcher as Coach,” give leaders and dispatchers practical tools to improve communication, reduce stress, and follow through on the promises that matter most to drivers.

Whether he’s speaking at a conference, leading a fleet workshop, or working with a leadership team, David’s style is direct, honest, and deeply practical. He blends business-focused language about revenue and risk with stories from the cab, making it easy for both executives and drivers to see themselves in the message and act on it.

Based in Jacksonville, Florida and available to travel, David is committed to helping fleets protect their reputation, their relationships, and their revenue—by keeping the good drivers they already worked so hard to hire.

If you’d like, I can create a shorter “lite” version of this bio (2–3 paragraphs) tailored specifically to the types of events you expect to book most often through GigSalad. What kind of events do you think will be the majority there: conferences, in-house driver meetings, or leadership retreats?

No major sound, stage or lighting requirements. Just normal sound system, screen, and projector to start. We can discuss details after booking.