Red Apple Auctions

Miami Beach, FL

$1000+, depending on package

Travels up to 200 miles

Get a free quick quote
Gallery photo 1 of Red Apple Auctions

Sherry Truhlar on stage at a school auction.

Gallery photo 2 of Red Apple Auctions

To keep skills sharp, benefit auctioneer Sherry Truhlar competes in state and national competitions. In 2009, she placed 3rd in the Virginia Auctioneers Championship.

Gallery photo 3 of Red Apple Auctions

Sherry Truhlar is photographed with the Red Apple Auctions floor crew . The floor crew one of the company's most requested offerings.

Gallery photo 4 of Red Apple Auctions

Charity auctioneer Sherry Truhlar sits in a Maserati she will soon offer for sale at a benefit auction in Washington, D.C.

Gallery photo 5 of Red Apple Auctions

Benefit auctioneer Sherry Truhlar talking with a guest at a benefit auction.

Gallery photo 6 of Red Apple Auctions

Fundraising auctioneer Sherry Truhlar talks with a guest during the silent auction.

Gallery photo 7 of Red Apple Auctions

Sherry Truhlar of Red Apple Auctions was featured in The Washington Post Magazine in 2009. This was the photo taken by Washington Post photographer in his studio.

Gallery photo 8 of Red Apple Auctions

Need a speaker for your next organizational meeting? Call me! Sherry Truhlar regularly speaks to groups about benefit auctions. Here she stands with a few members of the 2009 Rotary Club of Fort Lauderdale.

Gallery photo 9 of Red Apple Auctions

Sherry is not an auctioneer who likes to stay on stage! When appropriate, she will walk off the stage and into the crowd to encourage bids.

Gallery photo 10 of Red Apple Auctions

Sherry Truhlar stands with some of the Red Apple Auctions floor crew.

Overview

Are you organizing a charity auction and want your event to be incredibly fun, professional And profitable?

75% of our clients have had record-breaking events ... even during the recession. (Wahoo!)

We work with clients nationwide, and a couple abroad.

Red Apple Auctions offers the following:
* Free online teleclasses
* Free "Auction Item Guide" (Learn what is selling the best in auctions right now)
* Free how-to blog posts with photos, and an active readership who make comments
* Free "Benefit Auction Ideas" newsletter
* Affordable online training and webinars
* Award-winning charity auctioneers


Reviews

2 reviews

Small thumbnail image for reviewer Jerome J. L.

Jerome J. L.

June 6, 2011

Review by Jerome J. L.

Sherry Trular
is one of the most sincere, warm, talented persons I have ever known! (and being in the entertainment field for over 40 years, I have seen and met many!).

She has a gift of making everyone feel totally at home and relaxed in her presence – and yet her brilliant wit and humor will provoke the dullest crowd into action.

The purity of her spirit is so refreshing, setting her far above and beyond her peers – and most importantly – She Gets Gargantuan Results!

Everyone who knows her raves about her and her engaging crew.

You only need to see her once in action, and You will be Sold! . . . 25, 30, 35, 40 . . . Sold! Sold! Sold!

Small thumbnail image for Red Apple Auctions

Red Apple Auctions

Thank you, Jerry! What a nice surprise to get this in my email.


Small thumbnail image for reviewer Jerome J. L.

Jerome J. L.

June 6, 2011

Review by Jerome J. L.

Sherry Trular
is one of the most sincere, warm, talented persons I have ever known! (and being in the entertainment field for over 40 years, I have seen and met many!).

She has a gift of making everyone feel totally at home and relaxed in her presence – and yet her brilliant wit and humor will provoke the dullest crowd into action.

The purity of her spirit is so refreshing, setting her far above and beyond her peers – and most importantly – She Gets Gargantuan Results!

Everyone who knows her raves about her and her engaging crew.

You only need to see her once in action, and You will be Sold! . . . 25, 30, 35, 40 . . . Sold! Sold! Sold!

Write a review

Booking information

Price range: $1000+, depending on package

Languages: English

Gig length: 15 - 120 minutes

Insurance: Yes

What to expect

Authentic personality
Spontaneous humor
Makes the audience feel good about giving
Traditional "auctioneer chant"
Engage the crowd
Appropriate, modest dress for the environment
Professional behavior (arrive early, do not drink alcohol)

About

I founded Red Apple Auctions to help volunteer auction chairs understand and manage the auction process so they could raise more money for their charities. Both schools and non-profits use our services.

Planning an auction doesn't need to be overwhelming. We provide proven systems to help you structure the event and implement techniques.

Some clients use Red Apple for consulting only ... others engage us to help run their silent auction ... others tap us to oversee the live auction, silent auction, and activities.

Your charity will see the difference! Most of our clients see a minimum increase of 25% but up to 300% revenue increases aren't unheard of. Just as important, donors and sponsors become More interested and guests leave impressed with how well the event is managed.

Before opening this business, I spent over a decade honing my skills in the corporate world working for "Big 10" companies. Now I use that knowledge to assist people like you, who are eager to help their non-profit build a profitable, signature auction.

Red Apple Auctions or myself have been featured on television shows on E! Style and TLC, and publications including Town & Country Magazine, The Washington Post Magazine, Auctioneer, The Eleusis, and more.

Please visit the website for (Free) great auction ideas for school auctions, non-profit galas, church events, golf tournaments, and more.

Additional booking notes

The client is responsible for providing a sound system suitable for use in an auction environment. I can recommend vendors, if needed.

Influences and inspiration

I worked for over a decade in corporate sales and marketing prior to becoming an auctioneer and opening my business. Because of this, my marketing perspective when working with benefit auction clients is a bit different than other auctioneers.

Setup requirements

Small table, a podium, or a music stand

Testimonials

This excerpt below is taken from one of dozens of video testimonials on our webpage. See the link above! "In the past, we used auctioneers but they were usually people from our community. Once we used a professional auctioneer, but he was used to selling foreclosed homes. When we decided to hire a real charity auctioneer, we were pleasantly surprised to see that our revenues went up by 3X and our attendance went up by 2X ..."

– The Heights School

Taken from one of dozens of videos on our Website. Click the link above! "I just want to say you were GREAT. You were so much fun. Even though we didn't get the piece, we had so much fun. You were da' bomb!"

– Greater Reston Arts Center

Taken from one of the DOZENS of video testimonials on our website. Please click the link above to hear and see more. "If you are to have a gala or other event, you have to hire Red Apple Auctions! They are fantastic. They DELIVER. And the enthusiasm of Sherry Truhlar is UNBELIEVABLE. I am telling you, you cannot have a successful event without these people! They know what they are doing. Trust me."

– Northern Virginia Family Services

“Sherry Truhlar was a real hit! Her enthusiasm and energy captivated the audience. The ABB leadership team was fully engaged throughout both the silent and live auctions. The positive feedback from the audience made it our best executive team event and more importantly, we doubled what we expected to raise for our first auction!”

– ABB North America - 2008

“The auction was amazing, and everyone has said it was due primarily to you. People got caught up in the auction fever and made comments such as, “I was so excited to bid, I didn’t care on what — I was just spending money left and right!” At least a dozen people have already talked to me about wanting to have you back next year. You were the main reason they enjoyed the auction so much. We raised nearly double what we raised last year with a similar number and type of items.”

– Colonial 1st Ward Holiday Auction

“We heard so many compliments about you! During the auction, the other guests seated at my table started whispering to me, asking me how they could book you for their own galas.”

– Les Dames d’Escoffier – DC Chapter

"Being our first year to have a professional auctioneer, we didn’t want attendees at the dinner to feel like they were being coerced. Sherry worked with us in advance to understand our needs and give us input on how to improve the auction. On the night of the event, she was right on target. She made the auction fun for everyone and adapted well to our needs."

– South Florida Urban Ministries

This is an excerpt from a longer letter: "Thank you and your team for helping make the 9th Annual Hope for All Ball such a success. We were able to raise over $1.2 million dollars to support our mission. "Although we've always had a very personable auctioneer who volunteered to conduct the live auction, I wanted to take the gala in a different direction and decided to try a professional. We ended up surpassing our auction revenue from 2006 (the previous all-time high) by a wide margin. No one, especially me, expected a record-breaking year when economic news was so dismal! "But beyond hitting a new record, what stunned me the most during the live auction, were the new bidders. Guests who had never bid in any prior event were some of my winning bidders. To me, this indicated that maybe the advantage of using a professional auctioneer who was not "known" to my audience ensured our guests felt more comfortable bidding because you engaged everyone in the ballroom with your dynamic personality and they were all treated equally. "Your job did such a great job of taking care of everyone on the floor with high energy and fun....."

– Camillus House

"Our event was awesome! We feel the night was incredible. We surpassed our goals, and set a new standard for this school auction. It was time to take our event to the next level, and we got more than we thought possible. "It was a 30% net increase from the previous year. We knew there was more money to be made than what we’d been raising. "We’d been using a professional auctioneer, but Red Apple Auctions showed us the difference between a benefit auctioneer and an auctioneer. I personally loved everything Red Apple gave to our event. We would have never had done as well as we did without you."

– Christ Church School

“You are so easy to work with, you accomplished amazing things with very little – and you certainly energized the audience! I very much appreciate having your summary and suggestions so quickly after the event. I have already shared it with colleagues.”

– Women in Film & Video

It looks like we did amazingly well. We grossed a bit over $84,700, a figure we are thrilled with! In light of the economy and reduced numbers in attendance, I think the auction was a huge success. As always, your debriefing report is so thorough and so helpful. We were relieved and grateful to have done so well this year, especially since attendance was down. I will let you know as soon as we’ve chosen a date for next year since we would love to have you back!

– Children’s Chorus of Washington

While I don’t yet know our bottom line, our revenues were up significantly (over 10%) above the prior year. The reverse auction was almost double and the live was up substantially. So although the room cleared after the long running roasts ended, those that stayed were in the mood to bid and you did a great job of accommodating them.

– Horizons Hampton Roads

Check out these featured profiles

Featured

Juanita Lolita

5.0 (13)
4 Verified bookings

  • Pinellas Park, FL
  • Christian Comedian
  • Contact for rates

Gerardo C. said “We were so excited to have Juanita on board for a completely experimental and innovative type of show - a Virtual Improv show. Juanita was so accommodating and a pleasure to work with. She was funny... ”
Featured

HypnoLarryous

5.0 (7)
14 Verified bookings

  • Port St Lucie, FL
  • Hypnotist
  • Contact for rates

Marc K. said “The original comedy hypnotist for our daughter’s Bat Mitzvah celebration backed out and we were very fortunate that Larry was able to help out. He was the BEST part of the evening and was amazing with... ”

For the Cause Auctions

5.0 (1)
1 Verified booking

  • St Petersburg, FL
  • Auctioneer
  • $500-$5,500

Bermet W. said “He is very professional, and can elevate your event with his good positive energy, funny and appropriate jokes. 💯 i would recommend Luke. ”
Featured

  • Ennis, TX
  • Auctioneer
  • $1500-5000

I help organizations turn fundraising events into high-energy, mission-driven experiences that inspire generosity and maximize results. As a professional...