Lauren Rugani

How to Sell the Truth is a powerful, practical talk for founders, engineers, and product leaders who want to drive adoption of world-changing technologies through more effective communication, without falling into the traps of hype, spin, or oversimplification. Drawing on 20 years of experience translating complex ideas for mass audiences, Lauren offers a compelling, actionable framework that helps innovators bridge the gap between bold new ideas and what the public is ready to believe. How to Sell the Truth will shift how you think about communication and give you the tools to build credibility, connection, and trust.