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Launch Party Ideas

Essential Tips for a Successful Launch Party

Happy diverse business group toasting with Champagne

For any start-up company, or an established business with a new product, the launch party is a crucial part of your future success. This is the public’s (and the media’s) first impression, so it had better be a good one. Let’s examine some ways you can ensure a great event.


Guests vs. Press

Your guest list is obviously vital. Take care to hand select appropriate and supportive guests to make sure you’ll have a good crowd. Once you have a foundation of attendees, aim a bit higher. Send personalized invites to significant city members, politicians, other business owners, and influential people. Even if these invites are not accepted, you want to put the word out to the movers and shakers that you’ve arrived.

You’ll definitely want press there, but the invitations you send to them should be very different. The language should focus on the relevance, the significance, and the interest of your launch. The press has to have a purpose in attending, something to benefit their publication. Spend time crafting these invitations, because one press member can do a lot of publicity for your company. Prepare a press-kit with product and party info, hi-res photos, contact information and a personalized note. The easier you make it for them, the more likely you’ll get some much-needed exposure.


Venue & Decor

Appropriateness is the keyword here. The venue and the decor of your party should match the style of both your company and your product. In fact, it should reinforce the intended reception of the product. When considering a venue, also keep your guest list in mind. Make sure the space can accommodate all of your invitees comfortably and then some. But don’t go overboard. If you rent a huge venue and fewer guests show up, the size of the space will emphasize those missing guests.

If it’s within your budget, hire a Party Decorator to ensure a professional atmosphere, even if you want the decor to be fun and light. Party decorators bring an outsider’s perspective, which is often exactly what is needed for inspired choices. Again, keep appropriateness in mind. Your guests will associate the party with the product, so make sure you’ve designed the look of everything to capture the spirit you want!



This is something you’ll probably want to invest some money into. A Wait Staff and a Bartender, for example, are invaluable additions to any party at which mingling and chatting are paramount. You want as many representatives of the company available to guests as possible. You want them walking around, talking up the product, explaining nuances, and in general keeping the focus on the reason the party’s happening to begin with. Also, assign a member of your staff to function as a Event Coordinator. As long as the person in this role is someone you trust, you can rest assured the party will go off without a hitch!



Once again, appropriateness is the name of the game, so be cognizant of your audience and your company’s brand. DJs and Cover Bands add a lot to any party’s atmosphere, but they may not be right for you launch. Don’t be afraid to be innovative and unique. Comedians, Magicians, Circus Entertainment and Impersonators will pretty much guarantee that your party will be remembered!


Food & Libations

Food is an absolute must. Whether you serve hor d’oeuvres, a buffet, or a sit-down meal, food gives your guests a reason to stick around. Hire a Caterer for this.

Alcohol is optional but recommended. Like food, cocktails and other alcoholic beverages encourage people to stay and chat. It also eases tension for guests who may not know every member of your staff. Remember, your guests are there to support you. It is in your best interest to keep them as happy as possible. If you do decide on alcohol, talk to your Bartender about concocting some product-themed cocktails! The object of this party is to promote and emphasize your new endeavor, and creative cocktails (especially after they’ve been drunk) always please!


Something To Remember You By

Party favors can be cheesy, but your launch party can use them in a totally cool way. Fill a gift bag with the relevant information about your product and, more importantly, some related items that the guest can actually use. Giving them silly little trinkets won’t do. As much as your budget allows, try to instead fill the bags with gift certificates to your company (or some other related discount) and as many items as possible. The better the gift bag, the more appreciative the recipient, which translates into positive word-of-mouth for you!


The launch of  a new product or service can be a risky endeavor, so we know how important this party is for you! We hope our tips have assisted you in some way. And, as always. GigSalad is here to help.


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Launch your product off to a successful start! This event is a reflection of your brand so make sure it's up to par. Create a launch that is as sensational and impressive as your new product. People won't be able to get their hands on it fast enough!
Introduce Your Business or Product with a Launch Party!

The best way to introduce your new business or product to the market is by hosting a great and memorable launch party. Types of launches include: record release parties, show opening galas, business launch parties, product launch parties, and retail store grand opening parties. Before you start planning the actual party, make sure to determine your target audience, the goals you want to achieve with the launch and the budget you have to spend on the party. GigSalad is here to help you with the rest!

Let's Get Started!

The most important ingredient for a launch party is guests. It may go without saying, but a successful launch depends upon a receptive audience. Spend a lot of time on your invitations and guest list. Invite members of the public that would most be interested in your product or business, such as professionals and other business owners. Invite your friends and family so that you have people to support you and talk up your business with the other guests. And most importantly, invite the press. They are going to be the ones to buzz about your product!

With most parties, you can just make sure the food and entertainment shows up and then just let the party progress naturally, but with a launch party you will want to make sure it stays professional so you should have a plan for the entire party. Will there be giveaways or door prizes? Will there be a speech? What kind of entertainment will you have and when will they perform?

Entertaining the Guests

While the focus of your party is the launch of your new product or business, you still need to make sure your guests are having a good time. The best way to do this is by hiring great entertainment. The type of entertainment will depend on the kind of mood you want to set for your party. Do you want classical music playing in the background as your guests mingle? Or do you want to hire a live band or DJ to play and open up a dance floor for the guests? Instead of or in addition to background music, you could also hire variety entertainment such as aerialists or a strolling magician to mingle with the crowd. If you plan to give a speech about the product or business you are launching, then you may want to follow up your speech with some sort of short show or skit. You could bring in a comedian or a hypnotist. Performances such as those can really leave a lasting impression with your guests, and at a launch party that is your goal. You may want to familiarize the entertainers with your product being launched so that they could possibly work it into their performance or mention it.

Wine and Dine Your Guests (and Potential Customers!)

This launch party is the first impression you are giving of your company or product, so you will want all the food and drinks to be of the highest quality. Because of this, you'll want to hire a professional caterer and servers, if the catering service you choose does not provide them. Some caterers may also provide a bar service, but if they do not and you wish to have alcohol served, you'll want to hire a bartender. For an extra touch, you could also consider a flair bartender! Your guests can be entertained by juggling, flipping and magic tricks while also enjoying professionally mixed drinks!

Depending on the location you choose for your party, you may have to provide all the equipment necessary for the party. There are several things you'll need to get. If the venue doesn't provide tables and chairs, you may want to bring some of those in. You'll also need to consider linens, tableware and tents if you choose to have your party outdoors. Many of these items you can find at a party rentals company near you.

Setting the Scene

It's important that your product and business be remembered after the party, so you will want to make sure the decor of the party cleverly highlights what product you are launching. You may also want to give out samples or some kind of party favor that advertises your business. Capturing everything that goes on at your party is also very important. Hire a photographer so that you can post pictures of your launch on your website and social media sites. Also bringing in a videographer to mingle and record the party will give you more material for your site and also give you a great way to go back and review how your guests reacted and responded to the idea you were launching!

Because a great launch party is so crucial for the start of your business or product, you want to make sure everything is done perfectly. So, it may be a good idea to hire a professional event planner to handle it for you. However, if that is not in your budget it is definitely possible for you to do it yourself. GigSalad is here to help you every step of the way as your one stop shop for all your launch party tips and planning needs!