The CommonSensical BA

I believe in creating memorable experiences when I present or speak. All of my session have some form of hand on activity or game. These are meant to show the audience how to turn theory into practical real word techniques.

Through more than 20 years of diverse experience in the ever-changing digital marketing arena, Deena has built a solid reputation for delivering award-winning work. Deena has managed and lead teams in analysis, scope definition, requirements, design, development, and optimization. She is known for her ability to infuse innovative processes and techniques that facilitate strong collaboration between Users, Stakeholders, Development, and Creative teams.

Deena is also a public speaker and author. Her books, online courses, and live presentations focus on bringing much needed common sense back into the complex world of interactive project delivery.

Each session is unique, but most simply require the ability to present a presentation or share a workbook when a projector is not available. For room setup I have presented very well in both large auditoriums and small conference rooms. The most important thing I need from the room configuration is the ability for the audience to collaborate in groups of 2-5 people.