Promoting the Goodness of Agriculture

Max is passionate about the goodness of agriculture. Max grew up on the family farm located in the heart of the evergreen Southland plains of New Zealand. He and seven siblings all pitched in and helped working on the family farm. Milking cows, raising calves, baling hay, planting and harvesting crops, lambing ewes, fencing paddocks, shepherding livestock, training sheep dogs, fattening beef cattle and enjoying the most physically challenging job of shearing sheep around Southland farms with his brothers during school holidays.

After graduating from Lincoln College, Canterbury NZ in 1985, Max traveled to the USA and has largely resided there since. He and his wife Karin live on the shores of the beautiful Lake Koronis in West- Central Minnesota and are the proud parents of three sons and a son-in-law.
Max has 28 years of International Agriculture Business Development experience and success under his belt. He’s worked in 59 different countries and traveled to numerous more. Max has been responsible for the success of regional business divisions in South America, Europe, Russia & CIS Nations, MEA, Oceania, SE Asia, China and North Asia.

This international career created opportunities to meet and collaborate with a vast number of people from so many different countries. People of different backgrounds, cultures and experiences. People that are passionate and committed to agriculture and the mission to help feed the world. Many are leaders in the global agriculture industry; senior management and owners of feed companies and integrations, farmers, production managers, veterinarians, nutritionists, engineers, university scientists and a wide variety of influential thought leaders.
Thanks to these friends and associates and nearly three decades of working around the world Max has a global perspective, tempered by important country and culture specific dynamics.

Five and a half million miles, 59 countries, 28 years. This global ag. experience has provided rather unique knowledge and appreciation regarding the immensely complex issue of producing food to sustain and enrich existing and expanding populations.

“We’re in the people business”. Max is very proud to be part of an industry engaged in the most noble of pursuits, feeding a hungry world and thereby liberating humanity to all other pursuits.