When it was time for me to step out into the world on my own after years of study under some of the best advertisers and artists in the business I needed to set myself down one of two paths. To use a favorite trope, the well beaten path is that of quick turnover and sufficient images. The other option was to follow the notable advertising and editorial photographers that I had worked for as an assistant. Aiming for quality projects that I can pour my mind and energy into. It has without a doubt been the rougher route although I know I couldn't be happier with my choice of quality over quantity.