StoryPower ‘Magic’ - tell me your story and I will add the “Magic”
Leaders Never Stop Learning
DISCOVER AND DEFINE YOUR DREAMS! from 9 Lessons of Mastery - Youth Mentoring Course - J Loren Norris
Insuperable Vision
Attitude of Excellence Commencement
Sharing the stage with Nick V!!
Loren and 5,000 high school students
J. Loren Norris is a high-impact catalyst speaker built for fast-paced events and quick-turnaround planners. Bypassing long corporate introductions, he delivers punchy 20-to-45-minute keynotes that pull audiences out of data-heavy "content traps" and into authentic storytelling. Known as "The Attitude Engineer," J. Loren provides actionable frameworks to realign team performance and language patterns live. With flat-rate pricing, a plug-and-play technical footprint, and short-notice availability, he is the ultimate low-friction solution for regional event planners looking to anchor their next panel, breakout session, or leadership event with unforgettable transformation.
14 reviews
Brady D.
January 14, 2025It is with immense gratitude and deep appreciation that I write this review for my leadership coach, J. Loren Norris. My journey under his guidance has been transformative, not just in terms of acquiring new skills, but in discovering a whole new way of engaging with people and connecting with an audience.
Before working with him, I was riddled with trepidation whenever it came to stepping in front of a crowd. I would often hide behind the security of my academic knowledge, hoping that what I knew would be enough to carry me through. I was stuck in the belief that my value was purely in the content I could deliver, rather than the power of who I am as a person. This fear of vulnerability and self-doubt kept me from truly engaging with others and sharing my expertise in a way that was authentic and impactful.
From the very first session, my coach instilled a new perspective. He didn’t just teach me techniques for presenting or communicating better; he reminded me of my own worth and the unique qualities I bring to the table. His approach was never about just "fixing" my delivery, it was about helping me reconnect with the heart of my message, which is the essence of who I am. He patiently helped me overcome my fear of showing up authentically and, in doing so, taught me how to make meaningful connections with others, regardless of the setting or size of the audience.
With his guidance, I learned not only how to teach my academic knowledge in a way that resonates with people, but also how to empower others through my own voice and presence. He helped me understand that leadership isn’t about perfection or hiding behind what I know; it’s about sharing who I am with confidence, inviting others into the space of my knowledge and passion.
Now, I can confidently stand in front of any group, big or small, and share my insights without hesitation. His coaching has been a pivotal part of my growth, not just as a leader, but as a person who knows the value of both knowledge and authenticity.
If you are seeking a coach who can help you bridge the gap between expertise and authentic connection, I cannot recommend him highly enough. He has a remarkable ability to see potential where you may not even recognize it in yourself and will help you step into your own power as a communicator and leader.
Hired as: Leadership/Success Speaker
J Loren Norris
Thank you Dr. Daniel (soon to be) for your kind words.
Having watched you speak in front of crowds ranging from a dozen to several hundred, your humility and wisdom combine to make a great difference in the lives of people you counsel.
Every leader, in every field at every level needs someone who is committed to holding them accountable without being star struck and to bring best practices to bear on growth and skill enhancement.
It has been my pleasure to serve you as a speaking and leadership coach. I look forward to serving you in months and years to come as your practice grows and you are in high demand to present your insights.
J Loren Norris
Laura K.
June 11, 2021Loren is a very engaging and positive speaker. It is Friday and my members are still talking about him. I would highly recommend him to other organaztions.
Hired as: Leadership/Success Speaker
J Loren Norris
Thank you Laura for trusting me to speak to your group. I was honored to be a part of your event!!
Connie O.
February 12, 2015J Loren Norris is a fountain of practical knowledge and wisdom. He is very insightful and focuses on the needs of the individuals in his audience. He makes learning to tell your story fun and profitable. That guy rocks!
Hired as: Leadership/Success Speaker
Clint F.
November 2, 2012“J. Loren Norris is "That Guy". He is that guy that will motivate your employees. He is that guy that will help them find meaning in their work. He is that guy that will help them find meaning in their lives. He is the guy you hire to increase your bottom line by giving you and your employees the mental and spiritual tools to live a life of meaning because J. Loren Norris tells it like it is.”
Hired as: Business Motivational Speaker, Emcee, Leadership/Success Speaker, Motivational Speaker
Shannon F. P.
November 2, 2012“Loren was excellent at the job for which he was hired. I was even more impressed with his problem solving skills when a situation arose before our event. He was professional, reasonable and took care of all of our needs plus some. I would highly recommend him to anyone.”
Hired as: Emcee
Price range: $2500-$7500
Languages: English
Gig length: 15 - 180 minutes
Insurance: $1,000,000 - General Business Liability
🎤 On Stage: Raw Authority & Instant Engagement
The 60-Second Hook: No long, boring slide decks or dry biographical introductory fluff. The presentation opens instantly with high-energy, purposeful storytelling designed to capture the entire room.
The Content Trap Shattered: Your audience will learn exactly how to stop hiding behind over-rehearsed words and information. They will learn to leverage their real, authentic life experiences to drive true authority.
The Attitude Reset: Attendees walk away with a practical, immediate equation (Thoughts + Feelings + Language) to diagnose communication friction and realign team performance live.
⚡ Fast-Paced Logistics & Zero FrictionPlug-and-Play Setup:
No complex staging or technical overhead. I integrate seamlessly into your house audio and standard screen configurations for a rapid, stress-free transition.Time-Block Precision: Built for tight event schedules. The presentation can be locked into a sharp, hard-hitting 20-minute catalyst speech or scaled cleanly into a 45-minute high-value breakout slot.
🛠️ Immediate, Actionable Value
The 3-Minute Story Matrix:
Every attendee leaves with a clear, functional storytelling blueprint they can put into practice at their desk the very next day.
Dynamic Q&A Adaptation:
Exceptional flexibility during floor panels or open-mic moderation, addressing live audience leadership struggles directly without the need for pre-scripted timelines.
Speaker Details
J Loren Norris is a professional keynote speaker and "StoryPower Coach" based in Granbury, Texas. He specializes in training leaders to use storytelling as a high-impact leadership tool to increase influence and emotional connection with their teams.
- Background: Norris is a U.S. Air Force veteran and a John Maxwell Certified Coach with over 30 years of experience speaking to audiences as large as 40,000 people.
- Media: He hosts the Leading Leaders Podcast, which provides daily leadership insights, and is the founder of the StoryPower Academy.
- Pricing: His keynote addresses typically start at approximately $10,500, though some event-specific rates may begin at $5,500.
Master the 4 Step StoryPower Method to thrill your audience, improve workplace culture, and 10x your fundraising. One client turned a $31k event into a $300k powerhouse just by up-skilling her storytelling You too can move from stuttering to standing ovations with StoryPower.
Keynote Topics & Programs
His presentations focus on his proprietary StoryPower Method.
StoryPower Keynote: A 20–30 minute address focusing on how storytelling relates to leadership, public speaking, and building trust.
Attitude Hack: A leadership development program (available as a keynote or half-day training) that teaches teams how to correct infectious negative attitudes then engineer a positive brand and culture through StoryPower.
Learn to R.O.A.R.: A leadership philosophy based on four elements: Relevant, Ownership, Authority, and Responsible.
Organizations served by Tell It Like It Is, Inc.:
Corporate Clients
USALGA - US - Africa Leadership Academy
Georgia State PTA
National PTA Convention
IBN Television
Global Media Summit
Liberty Tax Service
G.E.
Goodwill Veterans Services
Our Country Homes
Kaplan College
Everest College
Brookhaven College
Kennedale Chamber of Commerce
Kennedale ISD
HEB ISD
Trinity High School
Ministries Served:
Gateway Church
Kings University
Prison Entrepreneur Program
Hispano Exito
Operation Care International
Christian Media Association
Christian Women in Media
Roaring Lambs
Life Fellowship Church
We Are Cherished
Resurrection Power Ministries
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CrossTalk International
Tracey Mitchell Ministries
Global Media Summitt
Abundant Life Assembly of God
Very flexible when it comes to riders. I will even provide AV equipment myself if needed. (additional charges apply)
J Loren Norris
What I do.
Entertain, speak, coach, train and write on leadership, vision and communication skills.
How I do what I do
I lead people to a better quality of life in their work place, family and personal life. I help them to reshape their mindset, increase their knowledge base and grow their awareness. I conduct workshops that allow immediate feedback on the practices taught and deeper explanation of the principles recommended.
Since 1996 I have incorporated stories, interactive dances, participant on stage presentations as well as karaoke and game show style activities to engage the crowd in the learning experience rather than simply lecture. I have used these training methods for crowds from elementary schools to board rooms. For one client we planned a board meeting with Rockband and Guitar Hero as team building tools for executive leadership. For Pepsi we included a karaoke contest as the final event of a week of training, team building and sales awards.
Speaking Topics and Training Services
How To Become An Attitude Engineer
Tell It Like It Is – Advanced Communication Skills
Everyone Communicates Few Connect
The Power of PDA (Public Displays of Appreciation)
Live A More Excellent Life
Put Your Dream to the Test
How to be a R.E.A.L Success
21 Irrefutable Laws of Leadership
Becoming a Person of Influence
Leadership Gold
“Your House is ON FIRE” Leadership Communication Training
Specific services and events.
Team Building Events and training
Leadership Power Lunch - 90 minute lunch and learn
Live A More Excellent Life Workshop (9 hours)
Advanced Communications Workshop (4 hours)
Insuperable Vision Workshop (2 hours)
Master Mind Groups (10 weeks)
One to One and Group Coaching
Master of Ceremonies (Loren MC’s more than 125 events each year)
As a certified John Maxwell Leadership Speaker, Trainer and Coach, Loren is strongly influenced by the professionalism, sincerity and authenticity of some of the best speaker trainers in the world. "I began my speaking career at 19 by delivering fire safety speeches to elementary schools while serving in the US Air Force as a Fire Fighter. Since then, I have helped entrepreneurs, government officials and Fortune 50 Corporations worldwide learn to lead difficult attitudes and to tap into the power of their life experience to craft a vision and message with lasting impact."
~ J Loren Norris ~
lapel mic preferred, wireless hand held acceptable,
Motivational Speaker