A 6-figure direct response copywriter and strategic marketing consultant teaches the secrets of HypnoMarketingU! — his stunning two-fisted, profit-multiplying sales copy and marketing strategies — a secret weapon that drives more clicks, more leads, and more sales by dominating your prospects' emotional and logical sensibilities. Kelly's instruction readies you to create sales and marketing copy so compelling and multifaceted that your prospects can't help but keep on reading and keep on buying. The session — complete with templates and handouts — focuses on lead-generation, landing pages, video sales letters, content marketing, email marketing, and sales funnel strategies.
Price Range: $500 (plus travel/hotel expenses, food per-diem)
Gig Length: 45 - 90 minutes
Meet Kelly C. Richardson, EdS: A unique fusion of Creative Director, Direct Response Copywriter, Strategic Marketing Consultant and Digital Entrepreneur.
From global corporations to mid-sized 'up-and-comers' to lean, agile small businesses, Kelly has the expertise and experience to take brands to the next level by (1) increasing clicks, response, and sales; (2) creating multiple streams of income while lowering human and fiscal resource expenditure; and (3) maximizing ROI on every marketing dollar spent.
As a Creative Director and Direct Response Copywriter, he’s managed profitable campaigns and produced engaging content for Fortune 500s Google, Microsoft, Yahoo!, Cox Communications, Cardinal Health, and TIAA-CREF.
Kelly’s previous agency positions include:
>> Managing Editor with Intelective Communications
>> Content Optimizer with 1st on the List Promotion
>> In-house Copywriter with Red House Global Brand Agency
>> Freelance Copywriter with QuinStreet Media, Inc./HQ Publications
>> Creative Director with Nexus Direct
His specialty industries include renewable energies, marine and subsea, high tech, travel and leisure, non-profit, retail, education, real estate and construction, traditional and holistic healthcare and wellness, automotive, finance, consumer goods, and manufacturing.
As a lifelong student, Kelly holds graduate degrees in English (1999) and Education/Training (2001) from Georgia State University, Curriculum/Instruction (2010) from Lincoln Memorial University. He is also earning his PhD in Learning, Instruction and Innovation from Walden University (expected matriculation date 2020).
Kelly is an active member with advertising and marketing associations: the 280 Group, the American Academy of Advertising, the Atlanta Interactive Marketing Association, the Creative Fortune Cookie Group, Fountain Blue, TechSoup NetSquared, and Worldwide Independent Content Creators.
As a marketing leader, Kelly is guided by ethical responsibility and a dedication to moral accountability. He was recognized by Marquis Who’s Who in America (2005) and Biltmore Who's Who (2011) for his contributions to best practices in responsible marketing and advertising. He's also a member of the American Writers and Artists Institute Hall of Fame.
Kelly mentors a small group of copywriting students through his HypnoMarketingU! direct response copywriting and marketing strategies masterclass; consults with various company marketing, publicity, and communications teams to improve their performance and drive greater response; and, provides his unique training as a live-event speaker.
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