The holiday season is fast approaching, and you need to make sure you’re ready to capitalize on all the gig opportunities. It’s easy to think that people only need carolers or Santas, but there are plenty of chances for any act to make some extra holiday cash for part-time seasonal work. Here are a few tips to help you book more holiday gigs this year!
Start with some holiday hustle
Expanding your customer base for seasonal gigs will take some extra effort on your part. Lucky for you, regardless of your act or service, families, friends, and local businesses are already looking to add some holiday pizazz to their events. They simply need to know you’re out there!
Churches, offices, civic organizations, and schools will all want their seasonal get-together to be one to remember. A strolling magician or piano player can turn the tired traditional party into a bonafide holiday hit!
Restaurants and retailers are also consistently interested in adding seasonal spice to their eating and holiday shopping environments. In addition to Santas, they may want musicians, face painters, balloon twisters, and other unique entertainers to enhance their guests’ experience.
Work those customer service skills with emails, phone calls, and in-person visits to find companies hiring performers and services for Christmas parties and holiday celebrations.
Send an email
Yes, email still works. Start with a simple introduction letting the organization or business know you’re available for bookings. From there, briefly describe your act and why you would be the perfect fit for them. Let them know you’ll be following up with a phone call soon.
Here’s a sample email to help you get started:
For GigSalad members, including a link to your profile is critical. This allows the prospective client to immediately see your videos, photos, and reviews and book you using GigSalad’s secure online platform. The immediate access to booking increases your likelihood of closing the gig.
Make a phone call
Follow up with a phone call to personally introduce yourself and answer any questions they may have. Get all the details of their event, including the budget, so you can give them an idea of your pricing and put together a package that will work best for both of you.
If you’re truly bold and ready to work, cold calls can also help you grab more gigs. Success is often more of a hustle issue than a talent one. The gig doesn’t always go to the best performer but to the hardest worker. Start working the phones with organizations and businesses in your area to introduce yourself.
Hit the streets
Don’t be afraid to drop in. Go straight to the business, club, bar, or restaurant and do some old-fashioned face-to-face introductions. Take some promo material, such as posters or swag, and introduce yourself to the right manager or owner. Just getting your foot in the door is a great first step to booking more holiday gigs!
Get into the holiday spirit
It‘s easy to assume holiday jobs for performers are the exclusive territory of Santas and carolers. But a party is a party, so all types of entertainment can fit! Think of creative ways to add holiday themes or elements to your act. If you’re a cover band, add some holiday tunes. If you’re a balloon twister, work on some seasonal shapes.
Be careful not to limit yourself to Christmas only. Families and friends could be celebrating Diwali, Hanukkah, Kwanzaa, or any number of cultural or regional events. Maybe even throw in some Festivus elements for the Seinfeld fans! Update your web presence and promo pieces to reflect these additions.
Update your profile
If you’re a GigSalad member, take time to optimize your profile for the holidays. Change your overview to pitch yourself for seasonal jobs specifically. Add photos and videos of your holiday-related services. Just don’t forget to take your holiday material back down after the new year. Not a GigSalad member? You should join now because the holiday requests that are already starting to roll in!
Spread good cheer
Utilize social media properly. Between Instagram, Facebook, and even TikTok, your next client is out there. Start by creating posts that show your holiday offerings. Share testimonials and references from previous clients. You might also consider paying to boost your posts. Boosted posts are an inexpensive advertising option allowing you to target your audience and clientele with precision.
Whenever you post about your act or business, make sure to include a call to action such as “Book Now” or “Contact Us.” Drive the commitment to book you as soon as possible with language like, “Holiday availability limited. Book now!” Put links to your GigSalad profile across all your social media platforms to gain broader exposure for your business and give potential clients a fast and easy way to book you for their event.
For those willing to do the work and put in a little extra hustle, the holiday season can be chock full of bookings and seasonal gigs. Just follow the tips above, and you’ll see your gig calendar fill up! 🎄
What are some ways you get extra gigs during the holiday? Let us know in the comments below!
Want to add some holiday cheer to your profile?
Loves music, reading, and binge-watching TV and eating pizza with his wife. Has three amazing kids. Believes that life is about questions, not answers.