Gig Business, Using GigSalad (Vendors)

6 Ways to Optimize Your Profile and Get More Leads

By Megan Price

Getting more leads is crucial to those who are hustling in the gig economy. Your profile is the gateway to showing potential clients why you’re the best one for the job! We have 6 easy ways to optimize your profile and improve your booking practices and to make sure you have the best shot at getting as many leads as you can with our platform.

1. Add More Relevant Categories

Let’s start with the basics! The categories you’ve selected for your profile is one of the main ways we determine the leads that you’re sent. Our Free profiles allow 2 categories, while our Pro memberships offer 15. Our Featured membership gives you the most visibility with 20 categories available to select. Take a moment to go through your categories; you may find a few that you should add to your profile! For example, a DJ can also add Wedding DJ, Prom DJ, Karaoke DJ, and more. Be sure not to add categories that you don’t actually offer or fit under – this will only cause confusion and frustration to both you and your future clients.

2. Add High-Quality Media

Photos and videos are the best ways to display what you do. Potential clients can get a better idea of your talent and what you have to offer for their event. We recommend 5-10 great photos and 2-3 high-quality videos to showcase your skills. If it applies, you can also upload audio files to share with potential clients. Check out this post for some tools to use to create awesome content for your profile!

3. Request Reviews

In today’s world, we don’t buy anything without reading reviews first. And booking a performer or event service provider is no different! It’s extremely important to have feedback and references from past clients on your profile. Always follow up after the gig to ask for a review. When you book through GigSalad, we’ll handle that for you. And those reviews will be verified, which carry more weight in your overall rating. They also look great to potential clients!

Not all your reviews have to be verified. You can recruit reviews from any past client – even those who didn’t book you on GigSalad. We make it super easy to request reviews because you can do it right from your Control Panel by clicking on Tools and then Request a Review.

4. Update Your Details

After your profile photo, and sometimes even before any other media, your overview is the first thing clients see. Keep it fairly short, but be detailed. Highlight your main services, what you do that’s different than your competition, and what types of events you normally work. The first 15-25 words may be featured on your profile in search results, so make sure your overview starts out strong.

Go into more detail with your biography and description of what to expect at one of your performances. You can also add your influences, setlists, and other details to paint a full picture of what it’s like to hire you. Once everything is written, be sure to do a quick once-over and fix any grammar mistakes and typos. Also, avoid typing in ALL CAPS and using multiple exclamation marks!!!! You may feel like this helps your profile stand out, but instead, it just looks like you’re yelling at your potential clients.

5. Improve Your Response Rate

Those who respond quickest are often those who get the gig. Try your best to respond to all leads within 24 hours, but the sooner the better. When replying to leads, be sure to consider how that lead was sent to you. If the client did not choose you specifically, there’s a good chance they’ve never seen your profile. In that case, introduce yourself and include media with your message or quote. Even if they did contact you directly, media samples can be a great way to remind them of your skills. Remember, you’re trying to sell your services and talent!

We offer two features to make it easier to respond faster: Saved Messages and Saved Quotes. If you have different packages or services for different types of events, you can create custom messages and quotes to send for each situation. You can even personalize them using shortcodes to automatically enter the client’s name and other details. Take some time to create Saved Messages or Saved Quotes so you can reply with just a couple of clicks! Responding to 80% of your leads within 24 hours also helps you reach Top Performer status (which means more leads in your inbox).

6. Get More Verified Bookings

Verified bookings are any gig that we can verify took place, either because it was booked through our platform or it was marked as booked. Your verified bookings number is displayed on your profile in search results and they can improve your ranking. Also, when clients ask GigSalad to send their request to applicable vendors, having verified bookings will give you an edge over competitors with fewer or no bookings. Basically, more bookings equal more leads!

Ready to improve your profile? There’s no time like the present.

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