Alicia White

Successful Speaking: Strategies and Tools that Elevate Your Expertise
As a speaker, it’s crucial to give your message legs so that your audience can take you home with them! You want to grow your following so your message can be heard. By having the right products in place, you can give your audience more of you and your expertise, which leads to achieving success! In this presentation, attendees will learn:
- strategies that generate leads
- tools to effectively monetize your message
- products that build credibility and convey trust

“Alicia White was one of our amazing presenters for my Annual Public Speakers Conference for the Public Speakers Association. She not only delivered on the content but encouraged and wowed my audience.  I highly suggest that you immediately book Alicia for your next event... you and your audience will be so thankful that you did!” Tonya Hofmann, CEO & Founder, Public Speakers Association

The Three Cs of Branding: The Building Blocks to Getting Noticed
Speakers, Coaches, Consultants and Business Owners learn how to stand out in the sea of noise and get their message heard. Attendees learn about these three important branding strategies and how to implement them in business:
- Clarity on who you serve
- Consistency in marketing
- Concise messaging

“Alicia brings it all to her speaking presentations - charisma, connection and content. My audience loved her presentation on branding and said they got a lot out of what she covered. She shares interesting stories and really makes the audience feel heard. I’ve seen her speak many times and every time, she’s consistently on time, knowledgeable, and professional.”
Katrina Sawa, Award Winning Speaker, Jumpstart Your Biz Coach

Stop Cold Calling: Use Public Speaking to Grow Your Business
Business Owners have found that public speaking is the number one way to maximize their time in promoting their service or product. Attendees receive step-by-step direction on how to use public speaking to market their business effectively, including:
- why speaking is the best marketing platform to grow your business
- the importance of delivering value versus a sales pitch
- how to generate leads every time you speak
- when to say yes to the right event

“Alicia, thanks so much for speaking on Star Power Half Hour. You provided such great value to our audience on how they could start speaking; we got great feedback. In addition, you were engaging, lively, clear and professional. You were one of our best speakers and we’ll definitely invite you again!” Ellen Finkelstein, Communication Expert, (link hidden)

Speaker Sheets that Get You Booked: The Top 5 Must Have ElementsThe number one tool for getting speaking engagements is the speaker sheet. Learn what it is and the top 5 must have elements. Gain insight on what event organizers are looking for and the importance of certain elements needed to promote the speaker. Attendees walk away with:
- what a speaker sheet is and what it’s not
- the top 5 elements to always include on a speaker sheet
- strategy on positioning each element with your expertise

“Alicia White’s PASSION to help speakers give their message legs SHINES THROUGH in all her work. As a speaker, it was a pleasure to not only interview Alicia on my Live By Design Radio show, but her resources also HELPED ME OPTIMIZE my speaker profile to get more leads and better monetize my message. Her ideas meet the needs in the speaker world and is a great example of what good speakers do: SOLVE OUR PROBLEMS!” 
Nancy Gathecha, Founder, (link hidden)

Alicia White, an International Best Selling Author and Speaker, is a valuable resource for speakers, authors, coaches, and business experts. As founder and Creative Director of Back of the Room Productions™, she develops powerful products that give your message legs long after you leave the stage. Alicia coaches speakers on branding and offers strategy on how to generate leads and revenue at the back of the room. With 20 years of experience in graphic design, print, branding, and marketing, Alicia delivers consistent, professional branding and the know, like, trust factor for clients nationwide.

Alicia is committed to the speaking industry, serving as an Executive Director of the Public Speakers Association in Plano, Texas and as an officer in Toastmasters International. She is the recipient of two awards from the Texas Intercollegiate Press Association, and nominated for the Public Speakers Association National Collaborator of the Year, Today's Innovative Woman New Leader, and Small Business Influencer awards.

Alicia is an international best seller of the book compilation "Share Your Message with the World" and co-author of a best selling book "25 Brilliant Business Mentors: Their Top Tips to Catapult You to Success!" and highly acclaimed book "Change Your World." She is a regular contributor to SpeakerNet News.

Alicia would love to speak at your event about:

- Life Lessons Learned from a Grizzly Bear

- Push the Rest Button for Your Soul™ and How to Get There

- The Three Cs of Branding that Your Competition Doesn't Know About

- Speak Your Way to More Clients: Using Public Speaking for Business Development

- You're a Speaker! Now what? Products that Give Your Message Legs Long after you Leave the Stage

- Speaker Sheets that Get You Booked: The Top 5 Must Have Elements

Wether it's a keynote, telesummit or workshop, Alicia is sure to deliver valuable information in a fun and encouraging way!

1. 6-8 foot table with table cloth at the back of the room close to entry way

2. If Client agrees to supply equipment to support speaker's powerpoint presentation, please set up in working order: PC or MAC with USB drive, all necessary software, LCD projector, electricity for equipment, with extension cords, as needed, to connect the equipment to available electrical outlets, and a large screen (or an unobstructed large white wall) at the event location.

3. For audiences greater than 25 people, a wireless lapel or wireless handheld microphone and sound system.

4. The Client shall arrange seating to ensure that no attendees have their backs to the speaker or to the screen upon which visual aids are projected. Lighting should permit comfortable viewing of visual aids without excessive darkness or screen washout.

5. Stage will have a small table or podium to hold speaker notes, props or other visual aids, and a pitcher of water and drinking glass or cup to be furnished by Client.

6. Provide a 3 foot by 1 foot floor space for a self-standing, 7 foot retractable banner to be placed next to entry way. If this is not possible, place inside the event space at a prime location for viewing.