InitiativeOne

Dr. Fred Johnson
“You either live by fear or you live by your principles. If living by fear, everyone else will lead – if living by principle, you lead yourself and others will follow.” While pastoring four churches for nearly two decades, Dr. Johnson developed a proprietary model demonstrating a pattern of how people respond to change, both positively and negatively. After training other pastors to be more effective leaders, word soon spread to other corporate leaders.
At first Dr. Johnson was unsure of his qualifications to speak. He asked, “How can I teach these professionals?” Dr. Johnson quickly came to realize that he was not an expert in their industry, but applying principles of leadership are not specific to an industry. The principles are timeless and each individual has to decide to continue to learn and improve. This realization (combined with his gift of reading people and listening deeply) found him equipped to provide in-depth analysis and a customized development approach that would inspire individuals and companies to achieve greater results through building a consistent, effective leadership foundation and creating a positive, accountable workforce and work environment.

In 1999, Dr. Johnson founded InitiativeOne, a leadership firm specializing in the development of an organization’s most important and only sustainable resource, its people. He and his staff inspire cultural change within an organization by focusing on and improving the behaviors of the orga

Dr. Fred Johnson
“You either live by fear or you live by your principles. If living by fear, everyone else will lead – if living by principle, you lead yourself and others will follow.” While pastoring four churches for nearly two decades, Dr. Johnson developed a proprietary model demonstrating a pattern of how people respond to change, both positively and negatively. After training other pastors to be more effective leaders, word soon spread to other corporate leaders.
At first Dr. Johnson was unsure of his qualifications to speak. He asked, “How can I teach these professionals?” Dr. Johnson quickly came to realize that he was not an expert in their industry, but applying principles of leadership are not specific to an industry. The principles are timeless and each individual has to decide to continue to learn and improve. This realization (combined with his gift of reading people and listening deeply) found him equipped to provide in-depth analysis and a customized development approach that would inspire individuals and companies to achieve greater results through building a consistent, effective leadership foundation and creating a positive, accountable workforce and work environment.

In 1999, Dr. Johnson founded InitiativeOne, a leadership firm specializing in the development of an organization’s most important and only sustainable resource, its people. He and his staff inspire cultural change within an organization by focusing on and improving the behaviors of the organization’s key leaders. He is a highly sought-after speaker, and a nationally-recognized expert on the interaction and implications of different generations working in the same organization. He has taught his leadership and organizational process to groups as diverse as senior executives of Fortune 100 companies and family-owned business with less than twenty people.
One of Dr. Johnson’s favorite groups to work with was the Green bay Packers coaching staff. For nine weeks the group would meet at the Johnson home for breakfast and a three hour meeting. Additionally, the project lead to week at the NFL combine where Dr. Johnson worked with the coaches for the Seattle Seahawks. There he lead them through a cultural analysis and helped them understand what players would bring best chemistry to the locker room. Like many of his clients, Dr. Johnson continues to stay in contact with many of the coaches.
Dr. Johnson is currently working on his second book, It’s Not About Your Momma! Understanding and Overcoming the Resistance to Change. He is famous for his deep belly laughs . . . and eating copious amounts of Ozzie rolls. He lives with his wife and family in Green Bay, Wisconsin.