Gig Business

How to Write Captivating Gig Descriptions that Secure Sales

By GigSalad

As an entertainer, securing business can be hard. Whether you’re a musical act, a comedian, a magician or any other kind of performer, there’s so much competition from both full-time acts and people who perform on the side.

Of course, you’ll try everything you can to advertise your services to help you stand out from the crowd, from writing in your local area magazines and newspapers to posting on your website or social media pages. However, in order to secure those gigs, you need to make sure your advertisement is perfect and leaves an impact on your readers.

Today, I’m going to walk you through everything you need to know about writing these kinds of captivating descriptions, so you can secure endless gigs and rise up in the ranks of success.


Find the right length.

When someone is reading your gig description, you want to make sure that you have it detailed enough, that you include all the information that you want to include, but not too long that your readers become bored.

Obviously, this depends on the location of your gig description but between 50-100 words (around 5 sentences) is all you’re going to want as a maximum.


Balance in your promotion.

It’s very easy to fall into the trap of under- or overselling yourself in your gig description. By overselling, you can raise the expectations of your audience to be far too much, leaving them disappointed with your performance.

On the other hand, underselling yourself will mean more and more people are put off hiring your services, and this will leave you without clients or work.

“Try reading or asking for reviews from your past performances to get an idea of what people think about you. This will give you an idea of people’s expectations, and you can word your description accordingly,” shares Regina Clarke, a creative writer for Big Assignments.


Keep things simple.

When someone is reading your description, they may be considering you for their wedding, their child’s birthday, and everything in between. With this in mind, you never know who might want to hire your services, so you don’t want to make your description too confusing.

The simpler you can keep your description, the more of your target market (which is unusually broad for a business) you can attract, and the more gigs you’ll secure.


Perfect your description with tools.

As a performer of any industry, writing may not be your strong point, but that shouldn’t stop you from finalizing a perfect description. Here is a list of tools that can help you along the way:

  • Into vs In to – A free online blog with a ton of resources to help you improve your grammar.
  • Boom Essays – An online proofreading agency to help you perfect your description, as recommended by the HuffingtonPost.
  • Assignment Help & Essay Roo – These are two online services that can help you edit your gig description, so it’s the highest quality. Read Essayroo review to check the quality of the service.
  • Cite It In & Word Counter – These are two free tools you can use to add references and quotes into your description professionally and track the word count of your content.
  • Grammar Checker – An online grammar checker to help you perfect your description’s readability.


Make it exciting.

When a reader is reading through your description, you want them to get a feel for what your performance is going to be like, so you’ll need to put in some power words that will best describe what you’re all about. Try using words like ‘unique’, ‘breathtaking’, ‘captivating’, or whatever words best suit your performance.


Format your description professionally.

At the end of the day, the most important thing you need to do when you’re writing your description is to put yourself in the shoes of your readers, as though you’re somebody who wants to hire a service like your own.

This way, you can see exactly what’s expected and what expectations you have. When you’re re-reading your description, and you find yourself getting bored or not captivating enough, you know that you’ll need to go through and edit to make it more interesting for your actual readers.


Article author, Mary Walton, proofreads custom orders at OXEssays, British writing service. She blogs at Simple Grad (read her Essayontime review). Also, Mary is a contributor at PaperFellows, academic website.


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