This guest post by Melanie Kealey originally appeared on the Bandzoogle Blog.
As a band that plays lots of weddings and functions, you’ve likely got a lot of content to share with prospective clients. Having a professional website to organize your photos, testimonials, and set list will go a long way towards booking more shows!
Key Elements for a Wedding Band Website
Setting up your Homepage as a first impression is key to scoring those gigs. Add a great header image of yourself or your band to set the tone. In the content area, add some text about your band. What special touches does your wedding band bring to the big day?
It’s good practice to keep this short, concise, and focused on the services you provide to make it sound professional. Then place a strong call-to-action to book your band or get more information, as well as a good quality video (from a past live performance if possible).
Tip: Add your GigSalad booking quote form right on your Homepage!
A picture is worth a thousand words and this is especially true for a wedding band website. Re-create the wedding party vibe with live shots of guests dancing to your set. Add a few more professional photos of your band’s setup, on a stage or platform and with good lighting if possible.
You can make a lasting impression on potential clients based on how you look live – so see if you can get some great images from the wedding photographer while you’re both there.
Add a page dedicated to describing your set. While it helps to be flexible and cater to the couple’s requests, listing out lots of examples of the songs you play will give a good indication of whether your tunes will work for them. Adding a music player with a few songs or a video here will also show what you can do.
On this page, add a list of services you provide in detail. Do you perform acoustically at ceremonies, as well as provide entertainment for wedding receptions? Do you also provide DJ services or music between sets? Are you able to play both outdoors and indoors? Are you are up for learning a special song or two by request, to play at the ceremony or for the first dance?
Add some happy words from previous weddings you have played at, both from the couple and from guests if possible. You can do this by integrating your GigSalad PromoKit onto the page to display client reviews.
A clear page to contact you is a must for a wedding band website. Add a contact form on the page for general questions. Then place your GigSalad booking quote form (which will style to match your design automatically!) to get booking requests directly through your website.
We hope this post will help you set up a professional website for your wedding band – showcasing your best material will get you more opportunities, and more bookings. Good luck!
Melanie Kealey is an artist manager, blogger, and support manager at musician website and marketing platform Bandzoogle.