{"id":9454,"date":"2015-06-10T12:01:40","date_gmt":"2015-06-10T17:01:40","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=9454"},"modified":"2025-03-21T12:32:15","modified_gmt":"2025-03-21T17:32:15","slug":"got-an-unconventional-gig","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/got-an-unconventional-gig\/","title":{"rendered":"Got an Unconventional Gig?"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on March 21, 2025<\/p><br><p class=\"p1\"><em><span class=\"s1\">This post originally appeared on Echoes, <\/span><span class=\"s2\">Disc Makers&#8217; indie musician blog<\/span><span class=\"s1\">. Reprinted with permission.\u00a0<\/span><span class=\"s3\"><a href=\"http:\/\/blog.discmakers.com\/\">http:\/\/blog.discmakers.com<\/a><\/span><\/em><\/p>\n<p>Playing unconventional music venues can be a great way to expand your brand. Make those gigs a success through creative promotion, storytelling, and finding a unique narrative.\u00a0In \u201c<a href=\"http:\/\/blog.discmakers.com\/2015\/04\/unconventional-music-venues\/\" target=\"_blank\" rel=\"noopener\">How to find and play unconventional music venues<\/a>,\u201d we published advice from Hillary McAndrew Plate, founder of Arts Consulting and Entertainment Strategies, on planning and booking gigs in unconventional venues. And while unusual performance spots can offer great opportunities to indie artists of all sorts, they also bring their own set of challenges.<\/p>\n<p>Case in point: if you\u2019re playing the most well-known metal club or coffeehouse in any given city, chances are there will be some built-in crowd, or at least a few passers by who might stop in for a show. If nothing else, the venue will be known as a spot for live music. But if you\u2019re playing an unconventional venue, chances are the situation will be very different.<\/p>\n<p>\u201cNever assume that the audience is just going to show up for you,\u201d says Plate. \u201cUnconventional venues require footwork on your end and you should see it more as an active partnership with the venue, rather than expecting wherever you\u2019re playing to promote you to their followers or patrons and pack the house for you. Non-conventional venues generally have something else going on \u2013 if it\u2019s an airport, they\u2019re busy being an airport, or if it\u2019s a museum, their time might be spent publicizing exhibits. So you generally will need to anticipate some involvement when it comes to spreading the word.\u201d<\/p>\n<p>This is not a hard and fast rule, as some of these venues might have excellent marketing people and large mailing lists of fans who are eager to hear what you can do. Just make sure to ask explicitly what outreach and marketing your venue can be expected to do on its own and be ready to fill in the gaps yourself when it comes to promotion. And even if the venue promises a widespread campaign, you should still spread the word through social media, posters, or whatever other strategies have worked for you in the past.<\/p>\n<p>One strategy Plate advises is to examine the nature of the venue itself and weave it into the fabric of your promotion.<\/p>\n<hr \/>\n<blockquote><p>\u201cWhether you\u2019re playing a house concert, which is its own niche these days, or some sort of underground club, try to build a whole story or angle around the unusual venue to help make it something really special, and use social media to spread the word.\u201d<\/p><\/blockquote>\n<hr \/>\n<p>Are you performing at a graveyard on Halloween, or in a library on the birthday of a poet who inspires your songwriting? Are you planning on singing your anthem to resilience and perseverance at a hospital for wounded veterans? Whatever the venue, look for any creative way to create a narrative that turns your performance into an event \u2013 and not just another gig.<\/p>\n<p>Plate further recommends that you approach every element of your unconventional gig with a sense of fun and experimentation. \u201cAs an artist, you can learn so much from unconventional shows,\u201d she says. \u201cYou learn how to problem solve on the fly, how to make your whole act more portable, and how to adapt your performance and connect with your audience, no matter where you\u2019re playing.\u201d<\/p>\n<p>For more on Plate, visit A.C.E.S online.<\/p>\n<p class=\"p1\"><em><span class=\"s1\">Disc Makers has set the standard for independent CD and DVD manufacturing for musicians, businesspeople, and filmmakers for 65 years, with a world of products and services offered to help make your music or video project stand out from the crowd. Learn more at <a href=\"http:\/\/www.discmakers.com\/\"><span class=\"s2\">www.DiscMakers.com<\/span><\/a>. Echoes, Disc Makers&#8217; Independent Musician&#8217;s blog, has hundreds of posts to help you navigate the business, recording, and promotional challenges of being a DIY musician. Read more at <a href=\"http:\/\/blog.discmakers.com\/\"><span class=\"s2\">blog.discmakers.com<\/span><\/a>.<\/span><\/em><\/p>\n<h3 class=\"p1\" style=\"text-align: center;\">Looking for gigs? GigSalad helps talented people do what they love. Create your profile and get booked for events near you!<\/h3>\n<p style=\"text-align: center;\"><a href='https:\/\/www.gigsalad.com\/join\/member-benefits' onclick='' class='wpi_designer_button   wpi_shadow wpi_shadow_no wpi_text_shadow_no wpi_texture_no wpi_border_all wpi_padding_20px wpi_rounded wpi_designer_button_14503 wpi_icon wpi_icon_no wpi_icon_left  ' target='' rel=''><i class=''><\/i><span class='wpi_text'>Sign me up!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on March 21, 2025This post originally appeared on Echoes, Disc Makers&#8217; indie musician blog. Reprinted with permission.\u00a0http:\/\/blog.discmakers.com Playing unconventional music venues can be a great way to expand your brand. Make those gigs a success through creative promotion, storytelling, and finding a unique narrative.\u00a0In \u201cHow to find and play unconventional music venues,\u201d we [&hellip;]<\/p>\n","protected":false},"author":5305,"featured_media":9474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[1426,26],"class_list":["post-9454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-music-venue","tag-talent-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Got an Unconventional Gig? 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