{"id":8549,"date":"2016-03-28T01:55:27","date_gmt":"2016-03-28T06:55:27","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=8549"},"modified":"2018-08-10T14:25:30","modified_gmt":"2018-08-10T19:25:30","slug":"awesome-performers-need-awesome-branding","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/","title":{"rendered":"5 Steps to Awesome Branding"},"content":{"rendered":"

Last updated on August 10, 2018<\/p>

If you’re a professional entertainer, you’re a business. And in\u00a0an increasingly competitive market, you may find yourself struggling to stand out among the competition.\u00a0The way you brand yourself can have a huge impact on how much work you generate. But first, it’s important that we explain exactly what we mean by branding.<\/p>\n

\u200b<\/p>\n

What is “branding”? \u200b<\/h2>\n

\u200bIf you ask 10 people what they think branding is, you’ll probably get 10 different definitions. Is it a marketing technique? Is it a business’s name and logo? Is it a business’s image? Their voice? The obscurity around the term can have a lot to do with why some businesses and performers lack a strong\u00a0brand. And if you don’t have a solid brand, you’re not going to have brand advocates.<\/p>\n

We view branding as the way a business conveys their mission, their values, and their services. If you’re passionate about what you’re doing, communicating your brand is pretty straightforward.<\/p>\n

\u200b<\/p>\n

So, what makes \u200ba\u00a0brand awesome?<\/h2>\n

To give you a better picture of great branding practices, we looked at a few of our favorite companies to see why it’s so easy to love them. \u200b<\/p>\n

\"Slack<\/p>\n

\u200bSlack<\/a>, a real-time messaging app for businesses, is one of our top picks and a recent addition to our own productivity tools. As a fast-growing team, we recognized a need for improved communication so we went searching for the perfect platform. There were a ton to sift through, but what made Slack stand out was their authenticity. As a company that strives to help people communicate more efficiently, they show their expertise on the subject by regularly engaging\u00a0with their audience.\u00a0Their social media platforms are organized for specific purposes\u2014much like Slack’s channels<\/a>\u2014and their voice is clever and easygoing.<\/p>\n

\u200b<\/p>\n

\"Airbnb<\/p>\n

\u200bAirbnb<\/a> is another model business for great branding. This online marketplace connects\u00a0people worldwide\u00a0for the purpose of renting unique homes and spaces. Their goal of bringing people together is eloquently expressed in their campaigns to “Belong Anywhere.” But rather than simply promoting their services, they focus on what’s important to their customers: exploration, adventure, and great travel stories.<\/p>\n

\u200b<\/p>\n

\"Dollar<\/p>\n

\u200bDollar Shave Club<\/a> has been recognized as one of the most innovative companies for changing the way consumers buy personal products. But aside from making life simple with their great business model, DSC puts out awesome content. From cheeky YouTube videos<\/a> to a monthly magazine called “Bathroom Minutes,” DSC uses a wily sense of humor to appeal to their customers. Great, consistent content has been the generator\u00a0for DSC’s\u00a0large, loyal following.<\/p>\n

\u200b<\/p>\n

<\/h2>\n

<\/h2>\n

You’re 5 steps away from awesome branding.<\/h2>\n

\u200b<\/p>\n

1. Do some self-exploration.\u00a0\u00a0\u200b<\/h3>\n

\u200bBefore we dive into the nitty-gritty, we have to get a little personal here. What makes you…you? What experiences\u00a0led you to becoming an artist? What are the unique traits you possess? As the brilliant\u00a0modern dancer,\u00a0Martha Graham<\/a>,\u00a0states, “There is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique.” This is the first and probably most important step. Identifying\u00a0your exceptional traits will help\u00a0you develop a strong, influential personal\u00a0brand.<\/p>\n

\u200b<\/p>\n

2. Really get to know your audience. \u200b<\/h3>\n

Whether you’re a performer, vendor, agent, manager, or any other professional, understanding your audience is an essential part of any business.\u00a0What are the demographics? What kind\u00a0of culture exists in\u00a0your fanbase? What websites do they browse? What kind of problems do they face, and how could you help solve them?<\/p>\n

You can find answers\u00a0to these questions using\u00a0social media<\/a>, \u200bweb analytics tools, engaging in community forums, and networking at industry events. It’s wise to make use of web tools to learn about your audience\u2014and many of them are free!\u2014but don’t forget to incorporate the more traditional face-to-face interactions. Real life conversations can quickly help you build a loyal fanbase.\u00a0<\/a><\/p>\n

\u200b<\/p>\n

3. Find your natural voice and stick to it.<\/h3>\n

Now that you’ve analyzed\u00a0your audience, you can find the language that’s comfortable for you and relatable to them. Remember that your voice is the representation of your brand and should be genuine! Insincerity can be painfully obvious and harmful to your brand.<\/p>\n

Some businesses use funny or even provocative language, but it’s certainly not for everyone. Depending on what your profession is, you may see more benefit from using formal verbiage. A formal\u00a0writing\/speaking style is typically used to show professionalism and expertise in your field. However, you don’t want to dress up your language too much. Overly technical or complex terms can alienate some of your followers.<\/p>\n

The best way to find the natural language between you and your audience\u00a0is to speak with your clients directly. Check your email correspondence for frequently used terms. Read through your fans’ social media channels. Or better yet, interview your clients. Real, conversational language\u00a0will be the most effective way to communicate with your audience.<\/p>\n

\u200b<\/p>\n

4. Create a message your audience can relate to.<\/h3>\n

The next step is to develop an authentic, relatable message that expresses your mission.\u00a0First, you’ll want to\u00a0define your\u00a0value proposition.\u00a0Think about what would convince you to hire someone for your own event. Would you book a caterer to alleviate some of the pressure of hosting? Would you request a visit from your kid’s favorite super hero? Would you hire a dance troupe\u00a0for your educational event to show the importance of\u00a0cultural diversity?\u00a0There are countless reasons to hire an artist.\u00a0Find your niche, listen to your audience,\u00a0and show\u00a0how your talent is unlike any other.<\/p>\n

If you want your talent to speak for itself, request reviews of your performance. In the gig business, reviews have become a powerful promotional tool<\/a>, so show your audience how happy you’ve made your past clients.<\/p>\n

\u200b<\/p>\n

5. Put your brand out there.<\/h3>\n

Once you’ve created a brand that represents you well, you’ll want to put it in front of more people. Marketing basics for performers include\u00a0high-quality photos<\/a>\u00a0and\u00a0videos<\/a>, a well-designed website<\/a>, a clear and consistent message<\/a>, and a call-to-action. But\u00a0keep in mind, the best marketing techniques can only get you so far. Your music and passion are what people remember. Keep spreading the Peace, Love & Gigs.<\/p>\n

\u200bHave you seen great success with the way you’ve branded yourself? We’d love to hear it!\u00a0Tell us about your unique style in the comments below.<\/p>\n

\u200b<\/p>\n

GigSalad helps talented people do what they love. Join now to get booked for events near you.<\/h3>\n

<\/i>Sign me up!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last updated on August 10, 2018If you’re a professional entertainer, you’re a business. And in\u00a0an increasingly competitive market, you may find yourself struggling to stand out among the competition.\u00a0The way you brand yourself can have a huge impact on how much work you generate. But first, it’s important that we explain exactly what we mean […]<\/p>\n","protected":false},"author":5305,"featured_media":13604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[1520,82,1521],"class_list":["post-8549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-branding","tag-gigs","tag-marketing-for-performers"],"acf":[],"yoast_head":"\n5 Steps to Awesome Branding - The GigSalad Community<\/title>\n<meta name=\"description\" content=\"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps to Awesome Branding\" \/>\n<meta property=\"og:description\" content=\"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"The GigSalad Community\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gigsalad\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-28T06:55:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-10T19:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GigSalad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:site\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GigSalad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/\"},\"author\":{\"name\":\"GigSalad\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24c859fc433d7ecbb56172d8b189cd7\"},\"headline\":\"5 Steps to Awesome Branding\",\"datePublished\":\"2016-03-28T06:55:27+00:00\",\"dateModified\":\"2018-08-10T19:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/\"},\"wordCount\":1116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1\",\"keywords\":[\"branding\",\"gigs\",\"marketing for performers\"],\"articleSection\":[\"Gig Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/\",\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/\",\"name\":\"5 Steps to Awesome Branding - The GigSalad Community\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1\",\"datePublished\":\"2016-03-28T06:55:27+00:00\",\"dateModified\":\"2018-08-10T19:25:30+00:00\",\"description\":\"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/awesome-performers-need-awesome-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1\",\"width\":1000,\"height\":667,\"caption\":\"Street Performer with awesome branding\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/\",\"name\":\"The GigSalad Community\",\"description\":\"Inspiration and information from behind the curtain.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#organization\",\"name\":\"GigSalad\",\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/circle-bl-400.png?fit=400%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/circle-bl-400.png?fit=400%2C400&ssl=1\",\"width\":400,\"height\":400,\"caption\":\"GigSalad\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gigsalad\",\"https:\\\/\\\/x.com\\\/GigSalad\",\"https:\\\/\\\/instagram.com\\\/teamgigsalad\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gig-salad\",\"https:\\\/\\\/www.pinterest.com\\\/gigsalad\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/peacelovegigs\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/person\\\/b24c859fc433d7ecbb56172d8b189cd7\",\"name\":\"GigSalad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg\",\"caption\":\"GigSalad\"},\"sameAs\":[\"http:\\\/\\\/www.gigsalad.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/author\\\/gigsalad\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Steps to Awesome Branding - The GigSalad Community","description":"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/","og_locale":"en_US","og_type":"article","og_title":"5 Steps to Awesome Branding","og_description":"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!","og_url":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/","og_site_name":"The GigSalad Community","article_publisher":"https:\/\/www.facebook.com\/gigsalad","article_published_time":"2016-03-28T06:55:27+00:00","article_modified_time":"2018-08-10T19:25:30+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","type":"image\/jpeg"}],"author":"GigSalad","twitter_card":"summary_large_image","twitter_creator":"@GigSalad","twitter_site":"@GigSalad","twitter_misc":{"Written by":"GigSalad","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#article","isPartOf":{"@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/"},"author":{"name":"GigSalad","@id":"https:\/\/www.gigsalad.com\/blog\/#\/schema\/person\/b24c859fc433d7ecbb56172d8b189cd7"},"headline":"5 Steps to Awesome Branding","datePublished":"2016-03-28T06:55:27+00:00","dateModified":"2018-08-10T19:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/"},"wordCount":1116,"commentCount":0,"publisher":{"@id":"https:\/\/www.gigsalad.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","keywords":["branding","gigs","marketing for performers"],"articleSection":["Gig Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/","url":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/","name":"5 Steps to Awesome Branding - The GigSalad Community","isPartOf":{"@id":"https:\/\/www.gigsalad.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","datePublished":"2016-03-28T06:55:27+00:00","dateModified":"2018-08-10T19:25:30+00:00","description":"You know you're awesome. But how well are you showing your awesomeness to your audience? Here are some tips on how to step up your branding!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gigsalad.com\/blog\/awesome-performers-need-awesome-branding\/#primaryimage","url":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","width":1000,"height":667,"caption":"Street Performer with awesome branding"},{"@type":"WebSite","@id":"https:\/\/www.gigsalad.com\/blog\/#website","url":"https:\/\/www.gigsalad.com\/blog\/","name":"The GigSalad Community","description":"Inspiration and information from behind the curtain.","publisher":{"@id":"https:\/\/www.gigsalad.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gigsalad.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gigsalad.com\/blog\/#organization","name":"GigSalad","url":"https:\/\/www.gigsalad.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gigsalad.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/circle-bl-400.png?fit=400%2C400&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/circle-bl-400.png?fit=400%2C400&ssl=1","width":400,"height":400,"caption":"GigSalad"},"image":{"@id":"https:\/\/www.gigsalad.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gigsalad","https:\/\/x.com\/GigSalad","https:\/\/instagram.com\/teamgigsalad\/","https:\/\/www.linkedin.com\/company\/gig-salad","https:\/\/www.pinterest.com\/gigsalad\/","https:\/\/www.youtube.com\/user\/peacelovegigs"]},{"@type":"Person","@id":"https:\/\/www.gigsalad.com\/blog\/#\/schema\/person\/b24c859fc433d7ecbb56172d8b189cd7","name":"GigSalad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6367c3bce7b8a03a00644fb39861e00ebf948963869d17466e59a915d4f90865?s=96&d=blank&r=pg","caption":"GigSalad"},"sameAs":["http:\/\/www.gigsalad.com\/blog"],"url":"https:\/\/www.gigsalad.com\/blog\/author\/gigsalad\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/city-show-break-dance-break-dancer-e1458763485632.jpg?fit=1000%2C667&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4VzDy-2dT","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":19440,"url":"https:\/\/www.gigsalad.com\/blog\/how-to-get-gigs-at-trade-shows\/","url_meta":{"origin":8549,"position":0},"title":"How to Get Gigs at Trade Shows and Conferences","author":"Megan Price","date":"January 16, 2018","format":false,"excerpt":"At a bustling trade show, businesses only have a few seconds to capture an attendee\u2019s attention. With hundreds of other booths competing for the spotlight, standing out is no small feat. That\u2019s where you come in! As an entertainer, you offer a unique way for businesses to draw in crowds\u2026","rel":"","context":"By: Megan Price \u2014 Updated: July 29, 2025","block_context":{"text":"Gig Business","link":"https:\/\/www.gigsalad.com\/blog\/category\/gig-business\/"},"img":{"alt_text":"How to Get Trade Show Gigs","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/01\/iStock-1382269222.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/01\/iStock-1382269222.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/01\/iStock-1382269222.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/01\/iStock-1382269222.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/01\/iStock-1382269222.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":32491,"url":"https:\/\/www.gigsalad.com\/blog\/marketing-tips-to-stand-out-from-the-competition\/","url_meta":{"origin":8549,"position":1},"title":"Marketing Tips to Stand Out From the Competition","author":"Matt Holland","date":"February 26, 2024","format":false,"excerpt":"Successfully marketing yourself can be a challenge. When you're new in a competitive market, it can seem almost impossible to stand out from the competition. However, with a smart marketing strategy, patience, and hard work, you can ensure you're reaching the most potential customers possible. Read on for marketing tips\u2026","rel":"","context":"By: Matt Holland \u2014 Updated: May 15, 2026","block_context":{"text":"Gig Business","link":"https:\/\/www.gigsalad.com\/blog\/category\/gig-business\/"},"img":{"alt_text":"man works on a computer with guitar in background","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1347527454.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1347527454.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1347527454.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1347527454.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1347527454.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":95,"url":"https:\/\/www.gigsalad.com\/blog\/event-planning-tips-for-booking-entertainment\/","url_meta":{"origin":8549,"position":2},"title":"Expert Event Planning Tips for Booking Entertainment","author":"Megan Price","date":"July 3, 2017","format":false,"excerpt":"Planning an event can feel like juggling flaming swords, especially when live entertainment is involved. From finding the perfect performer to making sure everything goes off without a hitch, the process can seem daunting even to a seasoned event planner. But with some expert advice and a solid plan, you\u2026","rel":"","context":"By: Megan Price \u2014 Updated: April 29, 2026","block_context":{"text":"Party Ideas","link":"https:\/\/www.gigsalad.com\/blog\/category\/party-ideas\/"},"img":{"alt_text":"Event Planning Tips for Booking Entertainment and Services","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2017\/07\/iStock-1127110438.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2017\/07\/iStock-1127110438.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2017\/07\/iStock-1127110438.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2017\/07\/iStock-1127110438.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2017\/07\/iStock-1127110438.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5493,"url":"https:\/\/www.gigsalad.com\/blog\/launch-party\/","url_meta":{"origin":8549,"position":3},"title":"Essential Tips for a Successful Launch Party","author":"Matt Holland","date":"April 8, 2015","format":false,"excerpt":"A great launch party is a perfect time to generate buzz, build community, and set the tone for your brand\u2019s future. Whether you\u2019re introducing a new product, opening a business, or kicking off a big project, a well-executed event can leave a lasting impression on guests, clients, and your team.\u2026","rel":"","context":"By: Matt Holland \u2014 Updated: February 5, 2026","block_context":{"text":"Corporate Events","link":"https:\/\/www.gigsalad.com\/blog\/category\/party-ideas\/corporate-events\/"},"img":{"alt_text":"People in business attire celebrating","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/getty-images-3o0GCj6-f0-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/getty-images-3o0GCj6-f0-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/getty-images-3o0GCj6-f0-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/getty-images-3o0GCj6-f0-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2015\/04\/getty-images-3o0GCj6-f0-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":16128,"url":"https:\/\/www.gigsalad.com\/blog\/does-crowdfunding-make-sense-for-my-act\/","url_meta":{"origin":8549,"position":4},"title":"Does Crowdfunding Make Sense for My Act?","author":"GigSalad","date":"December 14, 2016","format":false,"excerpt":"Just like any new business, a new performer often struggles with gaining access to borrowed capital. It\u2019s not about you or your talent\u2014lenders just like to see a track record of a few years under your belt and a history of making regular periodic payments. Professional entertainers who have been\u2026","rel":"","context":"By: GigSalad \u2014 Updated: April 11, 2025","block_context":{"text":"Gig Business","link":"https:\/\/www.gigsalad.com\/blog\/category\/gig-business\/"},"img":{"alt_text":"Does crowdfunding make sense for my act?","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2016\/12\/Image_Crowdfunding-e1480695207538.jpg?fit=997%2C540&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2016\/12\/Image_Crowdfunding-e1480695207538.jpg?fit=997%2C540&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2016\/12\/Image_Crowdfunding-e1480695207538.jpg?fit=997%2C540&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2016\/12\/Image_Crowdfunding-e1480695207538.jpg?fit=997%2C540&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":20567,"url":"https:\/\/www.gigsalad.com\/blog\/should-i-do-charity-gigs\/","url_meta":{"origin":8549,"position":5},"title":"How to Handle Requests for Charity Gigs","author":"Megan Price","date":"June 20, 2018","format":false,"excerpt":"Most performers or talents are approached to donate their services to charity or nonprofit events at some point in their careers. While it might seem like a no-brainer to do some good and give back, there can be hidden challenges in offering your talents at a discounted or free rate.\u2026","rel":"","context":"By: Megan Price \u2014 Updated: September 17, 2024","block_context":{"text":"Gig Business","link":"https:\/\/www.gigsalad.com\/blog\/category\/gig-business\/"},"img":{"alt_text":"How to Handle Requests for Charity Gigs","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/06\/iStock-1199705909-e1669240383503.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/06\/iStock-1199705909-e1669240383503.jpg?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/06\/iStock-1199705909-e1669240383503.jpg?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/06\/iStock-1199705909-e1669240383503.jpg?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/8549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/users\/5305"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/comments?post=8549"}],"version-history":[{"count":216,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/8549\/revisions"}],"predecessor-version":[{"id":20681,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/8549\/revisions\/20681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/media\/13604"}],"wp:attachment":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/media?parent=8549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/categories?post=8549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/tags?post=8549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}