{"id":40585,"date":"2025-07-01T10:06:13","date_gmt":"2025-07-01T15:06:13","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=40585"},"modified":"2025-08-01T14:21:46","modified_gmt":"2025-08-01T19:21:46","slug":"2025-gigsalad-rebrand","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/2025-gigsalad-rebrand\/","title":{"rendered":"GigSalad Rebrand: Everything You Need to Know about Our New Look"},"content":{"rendered":"

Last updated on August 1, 2025<\/p>
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If you\u2019ve landed on GigSalad recently and thought, \u201cWhoa, did they get a makeover?\u201d \u2014 we sure did! With this rebrand, we\u2019ve refreshed our logo, fonts, brand colors, voice, and the overall look and feel of our website.<\/p>\n\n\n\n

But don\u2019t worry: we\u2019re still the same GigSalad you know and trust. We\u2019ve got the same features, the same team, and the same commitment to helping you book amazing events or land great gigs. There\u2019s just a fresh coat of digital paint and a few extra style points.<\/p>\n\n\n\n\n\n\n\n

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Why change anything at all?<\/h2>\n\n\n\n

To put it simply: We\u2019ve grown. We\u2019re not the same scrappy startup we were when GigSalad first hit the scene. Over the years, we\u2019ve evolved into a polished, powerful platform that helps thousands of event planners and entertainers connect every single day. It was time for our brand to grow and change accordingly.<\/p>\n\n\n\n

We\u2019ve got wedding planners booking string quartets, corporations hiring motivational speakers, families bringing in balloon artists, and block parties finding bartenders. Our rebrand reflects this versatility, and it\u2019s designed to give users even more confidence using GigSalad.<\/p>\n\n\n\n

Our new, energetic design reflects who we are: event-makers who celebrate people, seeing them through the most important moments of their lives. Our refreshed website showcases our commitment to creating unforgettable moments, both big and small, through a vibrant and joyful design.<\/p>\n\n\n\n

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Let\u2019s talk about the changes<\/h2>\n\n\n\n

Our new look is intuitive, friendly, and wonderfully purple, with a personable logo, playful design language, and relatable voice. You may have seen some of these elements sprinkled into emails and social media posts over the last year, but now the complete rebrand has been launched.<\/p>\n\n\n\n

Behind the scenes, we have also improved our code and framework. Much has changed, but you can still browse, connect, and book talent just as easily as before. The updated site is smoother, clearer, and more delightful, from the first click to the final booking.<\/p>\n\n\n\n

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A new \u201cGigSalad\u201d \u2014 say hi to Herb!<\/h3>\n\n\n\n

Since our launch in 2007, GigSalad has had a handful of logos, but none have ever felt more like us than this new one. The custom logo type is both professional and playful, which captures the essence of our company, brand, and voice.<\/p>\n\n\n\n

For the first time in GigSalad history, we now have a logo mark that we\u2019ve lovingly named Herb! As the personality of GigSalad, Herb\u2019s bold shapes are filled with an interplay of round and sharp corners washed with our signature Party Purple, giving the impression of a salad bowl and a smile.<\/p>\n\n\n\n

No matter the event, Herb is here for it. Always looking for ways to create the best moments with you. We hope you get along!<\/p>\n\n\n\n

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\"GigSalad<\/figure>\n<\/div>\n\n\n
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Colors and fonts that bring the brand to life<\/h3>\n\n\n\n

Our new brand starts with a bold and brilliant refresh of color. Purple is our primary color, in a variety of shades, with Party Purple<\/strong> leading the way. Our purple family is supported by a group of complementary colors that give us more personality and flexibility than ever before. Unlike our old blue-only palette, these new hues let us craft vibrant combinations that feel fresh, modern, and full of life.<\/p>\n\n\n\n

To match that energy, we\u2019ve introduced two new fonts \u2014 one with strong character for headlines and one that\u2019s clean and easy to read for everything else. Together, they strike the perfect balance between playful and professional, making our content both approachable and polished.<\/p>\n\n\n\n

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\"GigSalad<\/figure>\n<\/div>\n\n\n
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Visuals that bring it all together<\/h3>\n\n\n\n

We\u2019ve expanded our design system with new creative elements that make every page more engaging. From crisp photography to bold contrast framing, our visual style feels lively and elevated. We\u2019ve also added custom graphics featuring whimsical garnish shapes, along with a collection of patterns we can use to build more dynamic backgrounds and layouts.<\/p>\n\n\n\n

These elements give us the flexibility to create designs that are just as unique as the events we help bring to life.<\/p>\n\n\n\n

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\"GigSalad<\/figure>\n<\/div>\n\n\n
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Still got questions? We\u2019ve got answers.<\/h2>\n\n\n\n

Change can feel a little bumpy at first, especially when you\u2019ve gotten comfortable with the way things were. We\u2019ve rounded up common questions you might be asking about this rebrand.<\/p>\n\n\n\n

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\ud83c\udfa8 General design and rebrand questions<\/h3>\n\n\n\n

Why did GigSalad change its look?<\/strong>
We\u2019ve got a brand-new look, but the same heart. Our updated design reflects where we\u2019re headed while honoring everything you already love. It\u2019s still the GigSalad you know, just dressed to impress.<\/p>\n\n\n\n

Are you under new ownership?<\/strong>
Nope! We\u2019re still proudly independent and run by the same team that\u2019s been with you all along.<\/p>\n\n\n\n

Is this just a visual update, or will functionality change, too?<\/strong>
This is a visual makeover only. Every button, feature, and form still works the way you\u2019re used to.<\/p>\n\n\n\n

The site feels unfamiliar. Can I go back to the old version? <\/strong>
There\u2019s no way to revert to our old site, but please be assured that all functionality remains intact. We\u2019re confident that as you spend more time with the site, you\u2019ll come to love it as much as we do.<\/p>\n\n\n\n

Are there more changes coming?<\/strong>
We\u2019re always looking for ways to improve! While this rebrand is a significant milestone, we\u2019ll continue to fine-tune the experience with thoughtful updates, helpful features, and maybe a few more design surprises down the road.<\/p>\n\n\n\n

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