{"id":39096,"date":"2025-03-19T08:32:51","date_gmt":"2025-03-19T13:32:51","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=39096"},"modified":"2025-07-29T09:07:09","modified_gmt":"2025-07-29T14:07:09","slug":"how-to-use-lead-insights-to-close-more-bookings","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-use-lead-insights-to-close-more-bookings\/","title":{"rendered":"How to Use Lead Insights to Close More Bookings"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on July 29, 2025<\/p><br>\n<p>Lead Insights is a game-changing feature on GigSalad that provides valuable data about your leads and competition. With this tool, you can see how many other members have responded, how many quotes have been sent, and if the lead was only sent to you. This information gives you an edge when crafting your responses, following up, and ultimately securing more bookings.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-lead-insights-matter\">Why lead insights matter<\/h2>\n\n\n\n<p>Understanding the level of competition for each lead allows you to adjust your strategy and stand out. Whether you&#8217;re responding to a lead for the first time or considering a follow-up, insights help you make smarter decisions. Instead of sending generic responses, tailor your quotes based on real-time data to increase your booking chances. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-with-lead-insights-you-can-see\">With lead insights, you can see:<\/h4>\n\n\n\n<p><strong>\u2611\ufe0f How many other members responded<\/strong> \u2013 Know how many competitors are in the mix so you can tailor your response accordingly.<\/p>\n\n\n\n<p><strong><strong>\u2611\ufe0f<\/strong> How many members have sent quotes<\/strong> \u2013 Get a sense of how competitive the lead is and adjust your pricing or offer to stand out.<\/p>\n\n\n\n<p><strong>\u2611\ufe0f How many of those quotes are active and bookable<\/strong> \u2013 Identify whether the potential client still has open options or if other vendors have expired quotes.<\/p>\n\n\n\n<p><strong>\u2611\ufe0f If no other members (but you!) were contacted<\/strong> \u2013 This insight is especially valuable, as it means the lead is highly interested in you, and you may have a greater chance of securing the booking.<\/p>\n\n\n\n<p><strong>\ud83d\udc49 Note:<\/strong> The quotes and\/or messages you have sent to the client are not included in the count.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/help.gigsalad.com\/article\/165-understanding-lead-insights\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" data-attachment-id=\"41297\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-lead-insights-to-close-more-bookings\/leadthread-with-lead-insights-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/LeadThread-with-lead-insights-1.png?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LeadThread (with lead insights)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/LeadThread-with-lead-insights-1.png?fit=1200%2C800&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/LeadThread-with-lead-insights-1.png?resize=1170%2C780&#038;ssl=1\" alt=\"GigSalad lead insights feature\" class=\"wp-image-41297\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/LeadThread-with-lead-insights-1.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/LeadThread-with-lead-insights-1.png?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/a><figcaption class=\"wp-element-caption\">Not seeing lead insights on your leads? <a href=\"https:\/\/www.gigsalad.com\/promokit\/account\/upgrade\">Upgrade to a paid membership<\/a> to unlock them!<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-lead-insights-to-your-advantage\">How to use lead insights to your advantage<\/h2>\n\n\n\n<p>Knowledge is power, and lead insights give you the inside scoop on your competition. By understanding how many other members have responded and sent quotes, you can craft a smarter, more strategic approach.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-respond-based-on-the-competition\">Respond based on the competition<\/h3>\n\n\n\n<p>\ud83d\udd25 <strong>Few or no other responses<\/strong>: If you&#8217;re the only one the client has contacted, this is a golden opportunity. Since you have their full attention, you may not need to offer a discount or rush to respond immediately. Instead, focus on crafting a high-quality message that highlights your unique value.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>High competition:<\/strong> If several other vendors have responded or sent quotes, you must stand out. Emphasize what makes you different \u2014 whether it\u2019s experience, unique offerings, or an exclusive deal. A personal touch, such as referencing the event details, can also help you rise above the competition.<\/p>\n\n\n\n<p>\u270f\ufe0f <strong>Read this:<\/strong> <a href=\"https:\/\/www.gigsalad.com\/blog\/write-a-great-sales-pitch\/\">How to Write a Great Sales Pitch to Get More Gigs<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adjust-pricing-or-offer-additional-value\">Adjust pricing or offer additional value<\/h3>\n\n\n\n<p>If the lead insights show that multiple members have sent quotes, consider ways to make yours more appealing. This doesn\u2019t necessarily mean undercutting your price \u2014 instead, focus on adding value. Offer a bonus service, flexible payment terms, or a quick-response discount to make your offer more enticing without lowering your rate.<\/p>\n\n\n\n<p>\ud83d\udcb0 <strong>You might also like:<\/strong> <a href=\"https:\/\/www.gigsalad.com\/blog\/4-steps-to-getting-the-pricing-right-for-your-business\/\">4 Steps to Getting the Pricing Right for Your Business<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-exclusivity-to-your-benefit\">Use exclusivity to your benefit<\/h3>\n\n\n\n<p>When insights show no other members were contacted, you likely have an increased chance of booking the gig. Reinforce their decision by offering a smooth <a href=\"https:\/\/www.gigsalad.com\/blog\/booking-on-gigsalad\/\">booking process<\/a>, reassuring them of your reliability, and showcasing testimonials or past experiences to build confidence.<\/p>\n\n\n\n<p>\u2b50 Check your inbox for the &#8220;<strong>direct lead<\/strong>&#8221; tags and give those a little extra attention! Not all direct leads are exclusive (meaning no others were contacted), but it does mean the planner chose you specifically to receive the lead.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" data-attachment-id=\"41300\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-lead-insights-to-close-more-bookings\/direct-lead-inbox-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Direct-Lead-Inbox-2.png?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Direct Lead &amp;#8211; Inbox\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Direct-Lead-Inbox-2.png?fit=1200%2C800&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Direct-Lead-Inbox-2.png?resize=1170%2C780&#038;ssl=1\" alt=\"Direct lead indicator on GigSalad lead\" class=\"wp-image-41300\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Direct-Lead-Inbox-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Direct-Lead-Inbox-2.png?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-when-to-follow-up\">Know when to follow up<\/h3>\n\n\n\n<p>\ud83d\udd25 <strong>Few responses or no active quotes<\/strong>: After some time, you can see if there are still active quotes. If not, they may have expired and the client may have declined them. A well-timed follow-up can bring their attention back to you. Send a friendly message asking if they need help or offering to answer any last-minute questions.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>High competition with active quotes<\/strong>: If multiple active quotes are in play, patience and strategic timing matter. Instead of following up too soon, wait and check in with a message reinforcing your unique value or availability. This may help the client feel less bombarded and pressured to decide.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-lead-insights\">How to get lead insights <\/h2>\n\n\n\n<p>Lead insights is an exclusive feature for paid members of GigSalad, providing you with a serious advantage in securing bookings. If you\u2019re currently on a free plan, <a href=\"https:\/\/www.gigsalad.com\/promokit\/account\/upgrade\">upgrading your membership<\/a> will give you access to these game-changing insights. \ud83d\ude4c<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.gigsalad.com\/promokit\/account\/upgrade\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"683\" data-attachment-id=\"41301\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-lead-insights-to-close-more-bookings\/get-more-leads-upgrade-cta-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Get-more-leads-Upgrade-CTA.png?fit=1200%2C700&amp;ssl=1\" data-orig-size=\"1200,700\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get more leads &amp;#8211; Upgrade CTA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Get-more-leads-Upgrade-CTA.png?fit=1200%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Get-more-leads-Upgrade-CTA.png?resize=1170%2C683&#038;ssl=1\" alt=\"Upgrade your GigSalad membership to unlock more perks\" class=\"wp-image-41301\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Get-more-leads-Upgrade-CTA.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/03\/Get-more-leads-Upgrade-CTA.png?resize=768%2C448&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>By using lead insights strategically, you can craft stronger responses, follow up at the right time, and book more gigs. Having access to this data gives you an inside look at the competition and allows you to make smarter business decisions. \ud83e\udd13<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-not-yet-a-member-of-gigsalad-create-a-free-profile-today-and-start-getting-amazing-gig-opportunities\">Not yet a member of GigSalad? Create a free profile today and start getting amazing gig opportunities.<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.gigsalad.com\/join\" style=\"border-radius:100px;background-color:#4e027c;font-size:16px\"><strong>Join now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on July 29, 2025 Lead Insights is a game-changing feature on GigSalad that provides valuable data about your leads and competition. With this tool, you can see how many other members have responded, how many quotes have been sent, and if the lead was only sent to you. This information gives you an [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":39111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1402],"tags":[10128,10258,10257,10166,9974],"class_list":["post-39096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-using-gigsalad-members","tag-booking-gigs","tag-inbox","tag-lead-insights","tag-respond-to-leads","tag-using-gigsalad"],"acf":[],"yoast_head":"<!-- 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gigs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-lead-insights-to-close-more-bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"The GigSalad Community\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gigsalad\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/megan.price1128\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T13:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T14:07:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gigsalad.com\/blog\/wp-content\/uploads\/2025\/02\/vitaly-gariev-k-BbpcdZVMg-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Price\" \/>\n<meta name=\"twitter:card\" 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These quick tips can help you improve your\u2026","rel":"","context":"By: Brian Jenkins \u2014 Updated: November 27, 2024","block_context":{"text":"Gig Business","link":"https:\/\/www.gigsalad.com\/blog\/category\/gig-business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/08\/iStock-810444514.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/08\/iStock-810444514.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/08\/iStock-810444514.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/08\/iStock-810444514.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/08\/iStock-810444514.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/39096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/comments?post=39096"}],"version-history":[{"count":11,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/39096\/revisions"}],"predecessor-version":[{"id":41530,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/posts\/39096\/revisions\/41530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/media\/39111"}],"wp:attachment":[{"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/media?parent=39096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/categories?post=39096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gigsalad.com\/blog\/wp-json\/wp\/v2\/tags?post=39096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}