{"id":23614,"date":"2020-11-03T10:59:18","date_gmt":"2020-11-03T16:59:18","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=23614"},"modified":"2025-11-17T15:04:08","modified_gmt":"2025-11-17T21:04:08","slug":"the-3-things-every-client-looks-for-when-booking-online","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/the-3-things-every-client-looks-for-when-booking-online\/","title":{"rendered":"The 3 Things Every Client Looks for When Booking Online"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on November 17, 2025<\/p><br>\n<p>With the multitude of options available to event planners online, there is a lot of competition in the gig industry. It&#8217;s important to know upfront exactly what matters most to potential clients. Our UX Researcher, Pragya Bhatt, is on the front lines with our GigSalad users. In her interviews, she&#8217;s noticed the same three things come up each and every time \u2013 media, reviews, and pricing.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>&#8220;Priorities for event planners are two-parted,&#8221; Pragya says. &#8220;First, they get to know the vendor. Performance videos and pictures help them envision the performer as a part of their event. And recent reviews from past clients build trust and confidence to move forward. Once they know the vendor better, the second part is determining pricing and how it fits with their budget.&#8221;<\/p>\n\n\n\n<p>With these priorities in mind, you can make some changes to your profile to improve your chances of landing the gig.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-quality-photos-and-videos\">1. Quality photos and videos<\/h2>\n\n\n\n<p>Almost no buyer will move forward with a purchase sight unseen. It&#8217;s essential to have high-quality media, including a diverse photo gallery and <a href=\"https:\/\/www.gigsalad.com\/blog\/get-more-gigs-by-showcasing-your-talent-with-videos\/\">videos that showcase your talent<\/a>. This will set you apart from your competition and give potential clients more confidence in booking you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-your-media-should\">Your media should&#8230;<\/h4>\n\n\n\n<p>\u2705 Include photos, videos, and audio samples (if applicable) \u2013 quality over quantity here, so just choose your best few.<\/p>\n\n\n\n<p>\u2705 Be good quality \u2013 upload high-resolution photos, well-edited videos, and clear audio samples.<\/p>\n\n\n\n<p>\u2705 Show you in action \u2013 include live videos and pictures of you at real gigs so the client sees what you can do.<\/p>\n\n\n\n<p>\u2705 Accurately represent your services \u2013 if you offer multiple things, your media should show off a little bit of each one.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud83d\udc49 <strong>Read this: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/5-almost-free-ways-to-improve-your-media\" target=\"_blank\" rel=\"noreferrer noopener\">5 (Almost) Free Ways to Improve Your Media<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-reviews-from-past-clients\">2. Reviews from past clients<\/h2>\n\n\n\n<p>Feedback isn&#8217;t just important, it&#8217;s necessary. Surveys show that <a href=\"http:\/\/learn.podium.com\/rs\/841-BRM-380\/images\/2017-SOOR-Infographic.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">93%<\/a> of consumers say reviews influence their decision to buy. They want to read first-hand experiences from previous buyers before they feel confident moving forward. <\/p>\n\n\n\n<p>When it comes to reviews, you want both quantity and quality. Clients are looking for a lot of reviews, plus a decent overall rating (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.gigsalad.com\/blog\/4-95-is-the-new-5-0\/\" target=\"_blank\">it doesn&#8217;t have to be perfect<\/a>). When several reviews are present, clients will likely skim through and only read a handful. That&#8217;s where verified reviews come in handy because buyers tend to favor those over regular reviews.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u2b50 <strong>Read this: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/the-importance-of-verified-reviews\" target=\"_blank\" rel=\"noreferrer noopener\">The Importance of Verified Reviews<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-pricing-information\">3. Pricing information<\/h2>\n\n\n\n<p>The price is the first thing most people look for when they begin their shopping experience. Especially when they are going in with no knowledge or expectations of cost. This is often the case for first-time planners, which make up a good portion of the buyers using sites like GigSalad.<\/p>\n\n\n\n<p>We know pricing your service can be nuanced and vary from event to event, so it&#8217;s hard to share pricing up front. But even a starting price or price range can help set the client&#8217;s expectations and ensure higher-quality leads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud83d\udcb2 <strong>Read this: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/4-steps-to-getting-the-pricing-right-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Steps to Getting the Pricing Right for Your Business<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tips\">Bonus tips!<\/h2>\n\n\n\n<p>The three things mentioned above are essential to even be considered by potential clients. But, bonus! We have a couple of extra tips that can help ensure you also land the gig. <\/p>\n\n\n\n<p><strong>Improve your content: <\/strong>Your written content can be as important as your visual content. From profile descriptions to saved messages, be sure everything is up-to-date, concise, and free of errors. <\/p>\n\n\n\n<p>\u270d\ufe0f <strong>Read this: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/becoming-a-better-writer-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becoming a Better Writer for Your Business<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Work on your sales pitch: <\/strong>Knowing how to sell yourself is the key to closing a deal. Work on crafting the perfect initial response, sending a fair and accurate quote, and practicing the art of negotiation.<\/p>\n\n\n\n<p>\ud83d\udc4d <strong>Read this: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/write-a-great-sales-pitch\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a Great Sales Pitch to Get More Gigs<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That&#8217;s it. Just three things (well, and 2 bonus things) and you could be on your way to booking more gigs. \ud83d\ude4c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on November 17, 2025 With the multitude of options available to event planners online, there is a lot of competition in the gig industry. It&#8217;s important to know upfront exactly what matters most to potential clients. Our UX Researcher, Pragya Bhatt, is on the front lines with our GigSalad users. In her interviews, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[10121,1477,10122,10123,10120,447,544],"class_list":["post-23614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-booking-tips","tag-client-relationships","tag-closing-tips","tag-get-clients","tag-media","tag-pricing","tag-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 3 Things Every Client Looks for When Booking Online - The GigSalad Community<\/title>\n<meta name=\"description\" content=\"Our research shows that clients are looking for 3 main things when booking a vendor! 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