{"id":23153,"date":"2020-07-24T10:41:00","date_gmt":"2020-07-24T15:41:00","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=23153"},"modified":"2025-03-21T12:35:15","modified_gmt":"2025-03-21T17:35:15","slug":"4-95-is-the-new-5-0","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/4-95-is-the-new-5-0\/","title":{"rendered":"4.95 is the New 5.0: How 4-Star Reviews Can Help You"},"content":{"rendered":"

Last updated on March 21, 2025<\/p>
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We all strive for perfection in one way or another, and the review rating on your GigSalad profile is probably no exception. When we launched our new decimal rating system, a few feathers were ruffled as folks saw their “perfect” rating change to things like 4.97, 4.89, or 4.95. We understand why that might be upsetting, but as with any change we make, we put lots of thought and experimentation into it. And having any rating over 4 stars can actually be helpful to you!<\/p>\n\n\n\n\n\n\n\n

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Why we changed our rating system<\/h2>\n\n\n\n

At GigSalad, we are constantly speaking with our users to discover ways to improve our product. During these conversations, we learned that event planners were having trouble differentiating between multiple vendors with 5-star ratings. They found it to be inauthentic and it made it difficult to choose someone. Our Product Manager, John Bacon, led many of these conversations and explains why we made this change:<\/p>\n\n\n\n

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“In speaking with clients, we found they had more trust in review scores that had nuance. As long as a review score was close to 5, it didn’t need to be perfect. But when every member of the site had a “5” rating, clients questioned the accuracy and dependability of our review system.”<\/em><\/p>\n<\/div><\/div>\n\n\n\n

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How ratings are calculated<\/h3>\n\n\n\n

The weight of your reviews is based on an internal algorithm that uses a few different factors. Those include how recent they are and if they’re verified or not. When a booking is completed on GigSalad or marked as booked, the corresponding review is considered verified. While any review will be good for your profile, verified reviews will carry more weight in your overall rating. <\/p>\n\n\n\n

\u2b50 Read this: The Importance of Verified Reviews<\/a><\/p>\n\n\n\n

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Why 5.0 isn’t necessarily the best<\/h2>\n\n\n\n

This concept may be hard to embrace, but not having 5.0 on your profile doesn’t mean you’ve failed. It’s great to strive to be better, but having 4.95 or even 4.5 stars just shows that you’re human. It also shows that your reviews are verified, meaning that your future clients can feel secure that your rating is authentic and not stuffed with fake reviews. <\/p>\n\n\n\n

Take this example: If you saw 10 TVs with perfect 5-star reviews, those ratings wouldn’t help you make a choice. But if you saw ratings like 4.96, 4.89, or 4.92, you’d know those were all good choices and would likely read individual reviews to learn more about each TV. <\/p>\n\n\n\n

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It’s too good to be true<\/h3>\n\n\n\n

According to a 2017 study from Speigel Research Center, people are wary of perfect 5-star ratings. In fact, it seems that ratings even as low as 4 stars were more worthy of a purchase: <\/p>\n\n\n\n

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Across product categories, we found that purchase likelihood typically peaks at ratings in the 4.0 – 4.7 range, and then begins to decrease as ratings approach 5.0. Put differently, products with an average star rating in the 4.7 – 5.0 range are less likely to be purchased than those in the 4.2 – 4.7 range. This suggests that shoppers see ratings at the far end of the spectrum as \u201ctoo good to be true.<\/em>“<\/p>\n\n\n\n

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Negative reviews can be useful<\/h3>\n\n\n\n

It’s clear that authenticity is important to someone shopping online. In fact, the same Spiegel study found that 82% of people actively seek out negative reviews! The perfect ratings make people skeptical, so they want to find out the real experiences by looking through the reviews with lower scores. <\/p>\n\n\n\n

Even though a less-than-perfect rating is just fine with potential clients, we know that having a bad review can be upsetting. It’s important to learn how to respond to negative reviews<\/a> rather than pretending they don’t exist. That way, when people are digging into your rating, they can see how you dealt with an event that didn’t go as planned.<\/p>\n\n\n\n

\ud83d\udc49 Read this: How to Handle Reviews: The Good, the Bad, and the Ugly<\/a><\/p>\n\n\n\n

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Embracing the decimal <\/h2>\n\n\n\n

As far as the decimal rating system goes, we are far from the first to implement it. Most online platforms like Amazon, Uber, and Airbnb use the decimal system to give a more accurate rating to their products and vendors. It’s becoming common practice among top brands, and we want to make sure we’re in line with what potential clients expect to see when they visit a marketplace like GigSalad. <\/p>\n\n\n\n

We understand that change is never easy, but rest assured that we always have our users’ best interests at heart. Updates like these are never implemented without testing the impact on leads, bookings, and user experience. Embrace your less-than-perfect score \u2014 it just means you’re human. And it’s what the people want! \ud83d\ude01<\/p>\n","protected":false},"excerpt":{"rendered":"

Last updated on March 21, 2025 We all strive for perfection in one way or another, and the review rating on your GigSalad profile is probably no exception. When we launched our new decimal rating system, a few feathers were ruffled as folks saw their “perfect” rating change to things like 4.97, 4.89, or 4.95. […]<\/p>\n","protected":false},"author":48,"featured_media":23216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,1402],"tags":[10117,8504,10118,9846,544,9847],"class_list":["post-23153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","category-using-gigsalad-members","tag-4-5-stars","tag-bad-reviews","tag-less-than-5-stars","tag-online-reviews","tag-reviews","tag-verified-reviews"],"acf":[],"yoast_head":"\n4.95 is the New 5.0: How 4-Star Reviews Can Help You | GigSalad<\/title>\n<meta name=\"description\" content=\"Seeing a less-than-perfect rating on your profile may sting, but it's actually a good thing. 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