{"id":22075,"date":"2020-02-19T15:39:21","date_gmt":"2020-02-19T21:39:21","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=22075"},"modified":"2020-02-19T15:39:22","modified_gmt":"2020-02-19T21:39:22","slug":"how-to-refresh-your-online-presence","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-refresh-your-online-presence\/","title":{"rendered":"How to Refresh Your Online Presence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There&#8217;s no escaping an online presence if you&#8217;re a small business in today&#8217;s market. Every few months, it&#8217;s important to take a look at your website and social media to make sure everything is up-to-date and fresh. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The accuracy and quality of your online presence are critical to establishing your credibility and professionalism in the industry. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus on the important platforms<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every successful business maintains a major online presence. It&#8217;s important to keep those platforms up-to-date so you don&#8217;t miss out on potential clients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have an effective presence on major platforms like Facebook, Instagram, and Twitter? Are you exploring other platforms such as TikTok or Snapchat? Don\u2019t forget that YouTube is the second most-used search engine on the internet and can be a powerful place to promote your content or talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/6-social-media-tips-for-entertainers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">6 Social Media Tips for Entertainers<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business website<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Services like <a rel=\"noreferrer noopener\" aria-label=\"Squarespace (opens in a new tab)\" href=\"http:\/\/www.squarespace.com\" target=\"_blank\">Squarespace<\/a> and <a rel=\"noreferrer noopener\" aria-label=\"Wix (opens in a new tab)\" href=\"http:\/\/www.wix.com\" target=\"_blank\">Wix<\/a> offer cost-effective and easy websites, even for novices. With a few minutes and a few clicks, you can have an attractive, engaging website for clients to use. There are lots of templates to choose from and guides to help you publish something worthy of your brand. And once you have an awesome website, maybe it&#8217;s time to start thinking about incorporating to take your business to the next level. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.gigsalad.com\/blog\/how-to-successfully-break-into-the-gig-economy\/\" target=\"_blank\">5 Reasons You Should Turn Your Side Gig Into a Small Business<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GigSalad profile<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With our powerful SEO drivers behind you, your GigSalad profile becomes a formidable access point for future clients. Pay attention to how your profile looks and watch your leads increase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/10-tips-maximizing-promokit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">10 Tips for Maximizing Your GigSalad PromoKit<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"525\" data-attachment-id=\"22079\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-refresh-your-online-presence\/crescentcircus\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?fit=1089%2C525&amp;ssl=1\" data-orig-size=\"1089,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CrescentCircus\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?fit=1024%2C494&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?resize=1089%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-22079\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?w=1089&amp;ssl=1 1089w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?resize=450%2C217&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?resize=1024%2C494&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?resize=150%2C72&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2020\/02\/CrescentCircus.png?resize=768%2C370&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Double-check the details<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Presence is important, but so is accuracy! As you review all of these platforms, use the following guidelines to double-check their accuracy, quality, and relevance. You might even set aside some time to see how you can improve your presentation in each of these key parts of your business. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are your email address, phone number, and website link current and correct? Do you have systems and processes in place for their regular review and follow up? While you&#8217;re checking the details, take a moment to look at your communication style and see where you might change things for the better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/4-keys-to-effective-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">4 Keys to Effective Communication<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reviews<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews are like gold in the gig economy. Online consumers place incredible weight not only on the quality of the review but on how current it is as well. Make sure you have recent reviews in place that highlight your talent and professionalism. If you have negative reviews hanging out there without a professional response from you, now&#8217;s the time to address those. If you don&#8217;t have any reviews, try reaching out to past clients to ask for their help in boosting your online rating (and send them a link to your profile on the review site). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/how-to-handle-reviews-the-good-the-bad-and-the-ugly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">How to Handle Reviews: The Good, the Bad, and the Ugly<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bio and descriptions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A sure and easy way to lose credibility with event planners is to have outdated or irrelevant services offered in your marketing. Take time to go through everything you offer (as well as pricing), to ensure that you include your full list of services and update any old information. Your bio is also the best place to sell yourself and why you&#8217;d be great for a client&#8217;s next event!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/why-your-bio-is-so-important-and-how-to-make-it-better\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Why Your Bio is So Important and How to Make It Better<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of all online and digital marketing is media. The videos, audio, and images you present must achieve a necessary line of quality and accurately reflect your services. Your pictures and video should be current and high-quality. Get rid of any stock images you may have relied on and focus on projecting a truthful image of yourself. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read this: <a href=\"https:\/\/www.gigsalad.com\/blog\/5-almost-free-ways-to-improve-your-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">5 (Almost) Free Ways to Improve Your Media<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Reviewing and refreshing your online presence is key to maintaining a professional front. Keep your business relevant and stay motivated by keeping an eye on things every few months! <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no escaping an online presence if you&#8217;re a small business in today&#8217;s market. Every few months, it&#8217;s important to take a look at your website and social media to make sure everything is up-to-date and fresh. The accuracy and quality of your online presence are critical to establishing your credibility and professionalism in the [&hellip;]<\/p>\n","protected":false},"author":5303,"featured_media":22082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[14,9069,267,1393],"class_list":["post-22075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-business","tag-online-presence","tag-professionalism","tag-promokit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Refresh Your Online Presence - The GigSalad Community<\/title>\n<meta name=\"description\" content=\"It&#039;s time to evaluate your company&#039;s online presence. 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