{"id":21460,"date":"2019-06-11T13:14:13","date_gmt":"2019-06-11T18:14:13","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=21460"},"modified":"2025-03-21T12:34:04","modified_gmt":"2025-03-21T17:34:04","slug":"how-to-use-technology-to-get-the-gig","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-use-technology-to-get-the-gig\/","title":{"rendered":"How to Use Technology to Get the Gig"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on March 21, 2025<\/p><br>\n<p>At their core, entertaining and performing are human experiences. They create shared moments between an artist and audience that last a lifetime. Every performer works for that connection of joy, inspiration, laughter, or hope.  But every performer also likes to get paid!<br><\/p>\n\n\n\n<p>So take a few tips from our digital overlords, fire up your tablet or cell phone, and use these technological wonders to get more gigs and do what you love! <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-master-digital-communication-platforms\"><strong>Master Digital Communication Platforms<\/strong><br><\/h2>\n\n\n\n<p>Life is lived online. Since the advent of email, text messages, and smartphones, people prefer to make initial and casual contact through digital platforms. Don\u2019t want to admit you\u2019re running late? Send a text. Too shy to say hello? Hit the DMs. Not for you? Swipe left. Digital communication platforms allow anonymity to explore price and quality options without awkward or intimidating face-to-face interaction.<\/p>\n\n\n\n<p>In the gig economy, people reach out through digital tools every day. The buffer that the digital divide provides allows consumers the comfort and space to make their buying decisions with autonomy and without the unpleasant or aggressive hard sell. In fact, studies show that people are far more likely to open a text or direct message than even an email. Consider some of <a href=\"https:\/\/www.call-em-all.com\/blog\/email-vs-text-messaging-what-is-more-effective\">these stats<\/a>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Texting produces engagement rate 6-8% times higher than emails.<br><\/li>\n\n\n\n<li>The average retail open rate for email marketing is only 22.54%. The average open rate for text message marketing is 99%.<br><\/li>\n\n\n\n<li>90% of all text messages are read within 3 minutes.<br><\/li>\n\n\n\n<li>19% of people will click the URL sent in a text, while only 4.2% of people will click on a URL sent by email.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" data-attachment-id=\"21461\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-technology-to-get-the-gig\/pk-messages\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PK Messages\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?fit=450%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?fit=1024%2C683&amp;ssl=1\" alt=\"\" class=\"wp-image-21461\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?resize=450%2C300&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/PK-Messages.png?resize=1024%2C683&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n\n\n\n<p>Your customers are out there and online right now, trying to reach you, so master the most common digital communication platforms for maximum effect: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>GigSalad&#8217;s booking platform and messaging system.<\/strong> GigSalad\u2019s online messaging system is a critical feature of the booking platform. It allows you safe and secure communication all within the same environment as the booking agreement and payment systems. Event planners who use the mobile app receive alerts on their phone or tablet when you send a message, putting your communication in the same arena as texts or other app notifications. And with the <a href=\"https:\/\/help.gigsalad.com\/article\/140-creating-saved-messages\">saved messages feature<\/a>, the GigSalad Inbox is a powerful business tool. <\/li>\n\n\n\n<li><strong>Facebook Pages and Messenger<\/strong>. In 2018, there were 2.3 billion people on Facebook and 1.3 billion on Facebook Messenger. The ubiquitous social media platform towers over all others for information and connection. Make sure you are responding to and utilizing the Messenger platform for your band or business. You can even use <a href=\"https:\/\/www.youtube.com\/watch?v=ZCr7Z7Lz_cE&amp;t=0s&amp;list=PLohrIGdSNBn38FE1HWIagK5SxDfMF2UT9&amp;index=3\">auto responses<\/a> for off-business hours.<\/li>\n\n\n\n<li><strong>Instagram and Twitter Direct Messages. <\/strong>Another popular means of communication for business is the direct message function of their Instagram or Twitter account. Many companies use these as a way to provide customer support, answer questions, or to provide more resources or content. <br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-social-media-and-digital-content\"><strong>Leverage Social Media and Digital Content<\/strong><br><\/h2>\n\n\n\n<p>Providing quality digital content through social media or online platforms is another powerful way to draw attention to your service or act. Over one billion people are on Instagram, so your feed, story, and IGTV posts can be used as a communication tool (that also shows how good you are)! <\/p>\n\n\n\n<p>Can\u2019t afford a fancy high priced commercial? YouTube <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\">reaches more American 18- to 34-year-olds<\/a> than any TV network. It&#8217;s also the <a href=\"https:\/\/www.alexa.com\/topsites\">second-most popular website<\/a> on the planet.  YouTube is a search engine, and how to videos are amongst the most popular. Why not start a YouTube channel providing how-to tips from your act or industry? <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2119\" height=\"1415\" data-attachment-id=\"21464\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-technology-to-get-the-gig\/istock-1132090581-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?fit=2119%2C1415&amp;ssl=1\" data-orig-size=\"2119,1415\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;Getty Images\/iStockphoto&quot;,&quot;camera&quot;:&quot;NIKON D750&quot;,&quot;caption&quot;:&quot;Learning guitar. Male music blogger sitting on the floor at home and recording new guitar lesson with camera on foreground, Creating content. Youtube channel&quot;,&quot;created_timestamp&quot;:&quot;1548770204&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;40&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;Learning guitar. Male music blogger sitting on the floor at home and recording new guitar lesson with camera on foreground,&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"iStock-1132090581\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?fit=450%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?fit=1024%2C684&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?fit=1024%2C684&amp;ssl=1\" alt=\"\" class=\"wp-image-21464\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?w=2119&amp;ssl=1 2119w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?resize=450%2C300&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-1132090581-1.jpg?resize=1024%2C684&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n\n\n\n<p>You don&#8217;t even need professional equipment or tools. Now there are incredible apps that make graphic, video, and audio production easier than ever. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Social Media Graphics and Images<\/em><\/strong>: Apps like <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> and <a href=\"https:\/\/www.madewithover.com\/\">Over<\/a> offer templates and tools that will make you look like a pro. Free stock image and video services like <a href=\"https:\/\/unsplash.com\/\">Unsplash<\/a> and <a href=\"https:\/\/pixabay.com\/\">Pixabay<\/a> are places to find the content to take your posts to the next level. <br><\/li>\n\n\n\n<li><strong><em>Video Editing<\/em><\/strong>: <a href=\"https:\/\/www.adobe.com\/products\/premiere-rush.html\">Adobe Premiere Rush<\/a> and LumaFusion are video editing platforms designed for tablets and mobile devices. They give you the tools to make high-quality YouTube and social media videos at a fraction of the cost of professional editing suites. <br><\/li>\n\n\n\n<li><strong><em>Sound Production:<\/em><\/strong> Tools like <a href=\"https:\/\/www.apple.com\/mac\/garageband\/\">Garage Band<\/a>, Hokusai, and Anchor set you up for easy success for audio engineering and podcasting. <br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maintain-the-human-touch\"><strong>Maintain the Human Touch<\/strong><br><\/h2>\n\n\n\n<p>Technology is an amazing thing that makes our lives easier and our business more efficient. It is critical, however, to remember that the client\/customer relationship is a human one. <a href=\"https:\/\/www.retaildive.com\/news\/70-of-consumers-still-want-human-interaction-versus-bots\/543324\/\">70% of people<\/a>, when it comes to dealing with questions or customer service issues, prefer human interaction to auto-responses.<br><\/p>\n\n\n\n<p>Leverage technology, don\u2019t rely on it. There will be a moment that <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-talk-to-customers\">a phone call or face-to-face will be far more effective<\/a> than your digital presence. Use the tools to raise your profile, draw attention to your talents, and make the initial steps easy and accessible. After that, close the deal with your great customer service skills and get the gig! <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-make-a-living-doing-what-you-love\">Ready to make a living doing what you love? <\/h3>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.gigsalad.com\/join\" style=\"background-color:#2690ff\">Sign up<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on March 21, 2025 At their core, entertaining and performing are human experiences. They create shared moments between an artist and audience that last a lifetime. Every performer works for that connection of joy, inspiration, laughter, or hope. But every performer also likes to get paid! So take a few tips from our [&hellip;]<\/p>\n","protected":false},"author":5303,"featured_media":21468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[14,1397,555],"class_list":["post-21460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-business","tag-get-more-gigs","tag-new-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Technology to Get the Gig - The GigSalad Community<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-technology-to-get-the-gig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Technology to Get the Gig\" \/>\n<meta property=\"og:description\" content=\"Last updated on March 21, 2025 At their core, entertaining and performing are human experiences. They create shared moments between an artist and audience that last a lifetime. Every performer works for that connection of joy, inspiration, laughter, or hope. But every performer also likes to get paid! So take a few tips from our [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gigsalad.com\/blog\/how-to-use-technology-to-get-the-gig\/\" \/>\n<meta property=\"og:site_name\" content=\"The GigSalad Community\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gigsalad\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T18:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T17:34:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gigsalad.com\/blog\/wp-content\/uploads\/2019\/06\/iStock-914622716-e1560276486876.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Jenkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:site\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Jenkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/\"},\"author\":{\"name\":\"Brian Jenkins\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/person\\\/922e48ab096001c5d343747d500ac079\"},\"headline\":\"How to Use Technology to Get the Gig\",\"datePublished\":\"2019-06-11T18:14:13+00:00\",\"dateModified\":\"2025-03-21T17:34:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/\"},\"wordCount\":848,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/iStock-914622716-e1560276486876.jpg?fit=1000%2C667&ssl=1\",\"keywords\":[\"business\",\"Get more gigs\",\"New Technology\"],\"articleSection\":[\"Gig Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/\",\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-use-technology-to-get-the-gig\\\/\",\"name\":\"How to Use Technology to Get the Gig - 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