{"id":20975,"date":"2019-04-08T14:36:54","date_gmt":"2019-04-08T19:36:54","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=20975"},"modified":"2024-12-20T09:27:46","modified_gmt":"2024-12-20T15:27:46","slug":"4-steps-to-getting-the-pricing-right-for-your-business","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/4-steps-to-getting-the-pricing-right-for-your-business\/","title":{"rendered":"4 Steps to Getting the Pricing Right for Your Business"},"content":{"rendered":"

Last updated on December 20, 2024<\/p>
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In the gig economy, clients and customers have unprecedented access to performers and service providers. Just a few years ago, an event planner would need relationships or a friend in the business to find an entertainer for their event. Now, hundreds of options are just a click away. Quoting the right price is crucial to landing lucrative gigs and being able to make a great living. <\/p>\n\n\n\n\n\n\n\n

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1. Know your competitors<\/h2>\n\n\n\n

In the crowded gig market, you need to know what the other providers in your sphere are charging. A common practice in real estate, for example, is to look at \u201ccomps,\u201d comparable properties and prices in the neighborhood. Good agents always know what a property can reasonably expect. Take the time to research what comparable acts and companies are charging for their services<\/em>. The two most critical mistakes any business can make is to either underestimate or overestimate your value.<\/p>\n\n\n\n

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Pro tip: <\/strong>Don’t request bids for fake events or ask clients for a dollar amount of their other bids. This is frowned upon and violates the community of entertainers, providers, and performers who are trying to make a living doing what they love.<\/p>\n<\/blockquote>\n\n\n\n

Instead of being sneaky about choosing your price point, use more upfront tactics instead:<\/p>\n\n\n\n