{"id":20905,"date":"2019-03-15T11:59:43","date_gmt":"2019-03-15T16:59:43","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=20905"},"modified":"2024-12-17T09:52:10","modified_gmt":"2024-12-17T15:52:10","slug":"how-to-handle-reviews-the-good-the-bad-and-the-ugly","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-handle-reviews-the-good-the-bad-and-the-ugly\/","title":{"rendered":"How to Handle Reviews: The Good, the Bad, and the Ugly"},"content":{"rendered":"

Last updated on December 17, 2024<\/p>
\n

Reviews can make or break even the most talented performer\u2019s business. One great review from the right person and everyone wants to book the best! A scathing review from a dissatisfied customer causes people to doubt your credibility and keep looking.
<\/p>\n\n\n\n

One thing is for sure, the review culture is not going away. Research indicates that 71% of online consumers believe that online reviews make them more comfortable that they are buying the right product<\/em><\/strong> and that 70% consult ratings or reviews before making a purchase.
<\/p>\n\n\n\n

Reviews are not an option, but how you handle them is a great key to success in the gig economy!<\/p>\n\n\n\n\n\n\n\n

<\/div>\n\n\n\n

Create an intentional process for soliciting reviews<\/h2>\n\n\n\n

Having a plan in place for making sure you get those crucial reviews will help streamline the process. Think about how you’ll start setting the stage and follow up after the event. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Before the gig<\/h3>\n\n\n\n

As you communicate back and forth, let the client know you\u2019ll ask them for a review after the event is over. Most consumers expect to be asked for a review and are happy to share their thoughts on the service and on your performance<\/em><\/strong>. If you book through GigSalad, they\u2019ll be informed about review options throughout the process.<\/p>\n\n\n\n

Immediately after the gig<\/h3>\n\n\n\n

The event is over, everyone is happy, and now is the time to remind them about the review. As you take final payment or even just as you say goodbye, a simple, \u201cThanks for the opportunity to be a part of this moment, and please take time to leave a review\u201d will go a long way. At this point, let them know they\u2019ll be hearing from you soon. <\/p>\n\n\n\n

24 hours after the event<\/h3>\n\n\n\n

Follow up quickly to make sure the review gets posted. Sending a follow-up email with links to post reviews kickstarts the process.<\/em><\/strong> Again, one of the benefits of booking through the GigSalad booking platform is that these processes are automated and we\u2019ll do all the work! <\/p>\n\n\n\n

\ud83d\udc49 Pro tip:<\/strong> To get more five-star reviews<\/a>, recruit reviews right from your GigSalad dashboard! Just click on Tools <\/em>and then Request Reviews<\/em>. And bonus, if you book through GigSalad, we take care of all of the review reminders for you! <\/p>\n\n\n\n

<\/div>\n\n\n\n

Engage all reviews whether they are positive or negative<\/h2>\n\n\n\n

It’s important that you take the time to reply to all of your reviews to show future clients that you are attentive and engaged in your past events. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Responding to positive reviews <\/h3>\n\n\n\n

Responding to positive reviews seems like a no-brainer, but how you respond to them is critical. When someone leaves you a glowing comment, take the extra few seconds to personalize your response with a few key elements such as:<\/p>\n\n\n\n