{"id":20818,"date":"2018-12-14T15:44:11","date_gmt":"2018-12-14T21:44:11","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=20818"},"modified":"2024-01-31T15:58:49","modified_gmt":"2024-01-31T21:58:49","slug":"how-to-improve-your-gigging-efforts-with-diy-pr-strategies","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\/","title":{"rendered":"How to Improve Your Gigging Efforts with DIY PR Strategies"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on January 31, 2024<\/p><br><p><span style=\"font-weight: 400;\">Whether you\u2019re an independent musician, a world-renowned juggler, a published author, or the best DJ around, you all have one thing in common. Besides being able to entertain the socks off a room, the need to get your name out to your target audience is a must for you to make it in the entertainment industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you wrap your head around the correct promotional strategies so your potential followers take you seriously? Lucky for you, there are some simple tricks you can learn and use for the entirety of your career &#8211; and we\u2019re here to lay them out on the table for you. Guest blogger <strong>Kaytee Long<\/strong>, founder and president of <a href=\"https:\/\/www.diyprgroup.com\/\">DIY PR Group<\/a>, shares her expertise on making PR work for you!<\/span><\/p>\n<p><!--more--><\/p>\n<h2>What the heck is PR?<\/h2>\n<p><span style=\"font-weight: 400;\">PR is the act of influencing, engaging and building a relationship with key stakeholders across a multitude of platforms in order to <\/span><i><span style=\"font-weight: 400;\">shape and frame the public perception<\/span><\/i><span style=\"font-weight: 400;\"> of an organization. (Source: <\/span><a href=\"https:\/\/www.prsa.org\/all-about-pr\/\"><span style=\"font-weight: 400;\">PRSA<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As someone with something to share with the world, you are capable of engaging stakeholders (or members of the media) in ways that boost ticket sales. All it takes is a little outreach to those members who might take interest in your act so they feature you in their blogs, magazines, newspapers, TV shows, event calendars, and so on.<\/span><\/p>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20824\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\/time-to-bring-more-people-together-with-networking\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?fit=2113%2C1027&amp;ssl=1\" data-orig-size=\"2113,1027\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Getty Images&quot;,&quot;camera&quot;:&quot;NIKON D810&quot;,&quot;caption&quot;:&quot;Studio shot of a group of diverse people social networking against a gray background&quot;,&quot;created_timestamp&quot;:&quot;1495114657&quot;,&quot;copyright&quot;:&quot;PeopleImages.com - #1558329 (PeopleImages.com - #1558329 (Photographer) - [None]&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;Time to bring more people together with networking&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Time to bring more people together with networking\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?fit=1024%2C498&amp;ssl=1\" class=\"aligncenter wp-image-20824 size-large\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529-1024x498.jpg?resize=1024%2C498&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"498\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?resize=1024%2C498&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?resize=150%2C73&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?resize=450%2C219&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-854446726-e1544127341529.jpg?resize=768%2C373&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h2>\n<h2><b>How can a badass PR campaign fatten your bank account?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A comprehensive PR campaign will make you more money by helping you grow your fanbase or clientele at an exponential level &#8211; much more than you could personally do from promoting something single-handedly. With a PR campaign, you\u2019re increasing your network by finding allies who will reach a large audience with one blog post, magazine article, or TV interview. With a well-constructed PR campaign, you have the opportunity to reach hundreds, thousands, and maybe even millions of people with one write-up. <em>And<\/em> it\u2019s most likely a completely new audience. #winning<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recap: PR is important and can substantially accelerate your career. <strong>Here are the <\/strong><\/span><b>10 marketing assets you need for a professional-grade (and rockstar-worthy) campaign<\/b><strong>:<\/strong><\/p>\n<ol>\n<li>A logo (or main identifiable image)<\/li>\n<li>Biography<\/li>\n<li>Promotional photos<\/li>\n<li>Album artwork (if you&#8217;re a musician)<\/li>\n<li>Promotional one-sheet<\/li>\n<li>Press release<\/li>\n<li>Media alert (if promoting a live event or show)<\/li>\n<li>Event flyer<\/li>\n<li>Website and\/or EPK (Electronic Press Kit) &#8211; Your GigSalad PromoKit\u00a0can house all of your media, reviews, bio, and more and can be easily shared.<\/li>\n<li>Social media platforms (Facebook, Instagram, and Twitter)<\/li>\n<\/ol>\n<div id=\"attachment_20821\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gigsalad.com\/austin_ellis_annapolis\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20821\" data-attachment-id=\"20821\" data-permalink=\"https:\/\/www.gigsalad.com\/blog\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\/austinpk\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?fit=1265%2C734&amp;ssl=1\" data-orig-size=\"1265,734\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"austinpk\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?fit=1024%2C594&amp;ssl=1\" class=\"wp-image-20821 size-large\" src=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?resize=1024%2C594&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"594\" srcset=\"https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?resize=1024%2C594&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?resize=150%2C87&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?resize=450%2C261&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?resize=768%2C446&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/austinpk.png?w=1265&amp;ssl=1 1265w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-20821\" class=\"wp-caption-text\">GigSalad member <a href=\"https:\/\/www.gigsalad.com\/blog\/member-spotlight-meet-austin-ellis\/\">Austin Ellis<\/a> knows what it takes to showcase himself online. Click the image above to check out his PromoKit!<\/p><\/div>\n<h2><\/h2>\n<h2>I have my assets &#8211; now what?<\/h2>\n<p><span style=\"font-weight: 400;\">Once you have gathered and finalized your marketing assets, it\u2019s time to develop your strategy. Try following these steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Establish a campaign timeline:<\/b><span style=\"font-weight: 400;\"> Generally, give yourself 6-8 weeks to reach out to the media prior to your event or new music release date. The #1 rule: <\/span><i><span style=\"font-weight: 400;\">always <\/span><\/i><span style=\"font-weight: 400;\">give yourself enough time!<\/span><\/li>\n<li><b>Build your media list: <\/b><span style=\"font-weight: 400;\">Do this <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> you start pitching &#8211; it\u2019s a huge time saver. Research contact information for blogs, event websites, calendars, magazines, newspapers and local morning shows who would be interested in featuring your act, show, new music, etc. <\/span><\/li>\n<li><b>Start reaching out to the media: <\/b><span style=\"font-weight: 400;\">Think about how the writer covering you would benefit and how to make him\/her featuring you <\/span><i><span style=\"font-weight: 400;\">mutually beneficial. <\/span><\/i><span style=\"font-weight: 400;\">Think about it from their perspective! In this situation, pitching is not about you (don\u2019t worry, eventually it will be). At this point, it\u2019s about benefiting the publication\/writer\/blog and so on. Writers want to publish articles that will boost <em>their<\/em> careers and clout. Think about how <strong>you<\/strong> can be that story!<\/span><\/li>\n<li><b>Follow Up: <\/b><span style=\"font-weight: 400;\">Be respectful and not too persistent. Always include new information with each follow-up. Wait at least one week prior to following up with your list.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to take action! We\u2019ve told you <em>what<\/em> you need for your campaign but there\u2019s so much to learn about <em>how<\/em> to do it. Check out the <\/span><a href=\"https:\/\/go.diyprgroup.com\/diy-bootcamp-order-form-2\"><span style=\"font-weight: 400;\">DIY Music PR Bootcamp<\/span><\/a><span style=\"font-weight: 400;\"> for more guidance on how to increase your fanbase and take your career to the next level. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember&#8230;\u00a0<\/span><b><i>&#8220;Action is the foundational key to all success.&#8221; &#8211; Pablo Picasso <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Questions? Reach out to Kaytee Long, founder and president of <a href=\"https:\/\/www.diyprgroup.com\/\">DIY PR Group<\/a>, at kaytee@diyprgroup.com. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up <\/span><a href=\"https:\/\/www.diyprgroup.com\/\"><span style=\"font-weight: 400;\">here <\/span><\/a><span style=\"font-weight: 400;\">to be the first to know about DIY PR Group&#8217;s next free webinar.<\/span><\/p>\n<h3 style=\"text-align: center;\">Ready to start creating your online presence? Get started with a GigSalad PromoKit.<\/h3>\n<p style=\"text-align: center;\"><a href='https:\/\/www.gigsalad.com\/join\/member-benefits' onclick='' class='wpi_designer_button   wpi_shadow wpi_shadow_no wpi_text_shadow_no wpi_texture_no wpi_border_all wpi_padding_20px wpi_rounded wpi_designer_button_14503 wpi_icon wpi_icon_no wpi_icon_left  ' target='' rel=''><i class=''><\/i><span class='wpi_text'>Sign me up!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on January 31, 2024Whether you\u2019re an independent musician, a world-renowned juggler, a published author, or the best DJ around, you all have one thing in common. Besides being able to entertain the socks off a room, the need to get your name out to your target audience is a must for you to [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":20826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[14,29,291,26],"class_list":["post-20818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gig-business","tag-business","tag-music-industry","tag-self-promotion","tag-talent-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve Your Gigging Efforts with DIY PR Strategies - The GigSalad Community<\/title>\n<meta name=\"description\" content=\"Making it in the gig industry means competing with all kinds of talented pros! Use these tips to make PR work for your performance business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gigsalad.com\/blog\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Your Gigging Efforts with DIY PR Strategies\" \/>\n<meta property=\"og:description\" content=\"Making it in the gig industry means competing with all kinds of talented pros! Use these tips to make PR work for your performance business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gigsalad.com\/blog\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"The GigSalad Community\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gigsalad\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/megan.price1128\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T21:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T21:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gigsalad.com\/blog\/wp-content\/uploads\/2018\/12\/iStock-860887528.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Price\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:site\" content=\"@GigSalad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Price\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/\"},\"author\":{\"name\":\"Megan Price\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#\\\/schema\\\/person\\\/ea581841ab8003a38088b2ad11c74dfa\"},\"headline\":\"How to Improve Your Gigging Efforts with DIY PR Strategies\",\"datePublished\":\"2018-12-14T21:44:11+00:00\",\"dateModified\":\"2024-01-31T21:58:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/\"},\"wordCount\":777,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/iStock-860887528.jpg?fit=2121%2C1414&ssl=1\",\"keywords\":[\"business\",\"music industry\",\"Self Promotion\",\"talent promotion\"],\"articleSection\":[\"Gig Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/\",\"url\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/\",\"name\":\"How to Improve Your Gigging Efforts with DIY PR Strategies - The GigSalad Community\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gigsalad.com\\\/blog\\\/how-to-improve-your-gigging-efforts-with-diy-pr-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.gigsalad.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/iStock-860887528.jpg?fit=2121%2C1414&ssl=1\",\"datePublished\":\"2018-12-14T21:44:11+00:00\",\"dateModified\":\"2024-01-31T21:58:49+00:00\",\"description\":\"Making it in the gig industry means competing with all kinds of talented pros! 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