{"id":20076,"date":"2018-03-01T11:29:03","date_gmt":"2018-03-01T17:29:03","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=20076"},"modified":"2018-03-01T11:29:03","modified_gmt":"2018-03-01T17:29:03","slug":"how-to-write-captivating-gig-descriptions-that-secure-sales","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/how-to-write-captivating-gig-descriptions-that-secure-sales\/","title":{"rendered":"How to Write Captivating Gig Descriptions that Secure Sales"},"content":{"rendered":"

As an entertainer, securing business can be hard. Whether you\u2019re a musical act, a comedian, a magician or any other kind of performer, there\u2019s so much competition from both full-time acts and people who perform on the side.<\/span><\/p>\n

Of course, you\u2019ll try everything you can to advertise your services to help you stand out from the crowd, from writing in your local area magazines and newspapers to posting on your website or social media pages. However, in order to secure those gigs, you need to make sure your advertisement is perfect and leaves an impact on your readers.<\/span><\/p>\n

Today, I\u2019m going to walk you through everything you need to know about writing these kinds of captivating descriptions, so you can secure endless gigs and rise up in the ranks of success.<\/span><\/p>\n

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Find the right length.<\/h2>\n

When someone is reading your gig description, you want to make sure that you have it detailed enough, that you include all the information that you want to include, but not too long that your readers become bored.<\/span><\/p>\n

Obviously, this depends on the location of your gig description but between 50-100 words (around 5 sentences) is all you\u2019re going to want as a maximum.<\/span><\/p>\n

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Balance in your promotion.<\/h2>\n

It\u2019s very easy to fall into the trap of under- or overselling yourself in your gig description. By overselling, you can raise the expectations of your audience to be far too much, leaving them disappointed with your performance.<\/span><\/p>\n

On the other hand, underselling yourself will mean more and more people are put off hiring your services, and this will leave you without clients or work. <\/span><\/p>\n

\u201cTry reading or asking for reviews from your past performances to get an idea of what people think about you. This will give you an idea of people\u2019s expectations, and you can word your description accordingly,\u201d shares Regina Clarke, a creative writer for <\/span>Big Assignments<\/span><\/a>.<\/span><\/p>\n

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Keep things simple.<\/h2>\n

When someone is reading your description, they may be considering you for their wedding, their child\u2019s birthday, and everything in between. With this in mind, you never know who might want to hire your services, so you don\u2019t want to make your description too confusing.<\/span><\/p>\n

The simpler you can keep your description, the more of your target market (which is unusually broad for a business) you can attract, and the more gigs you\u2019ll secure.<\/span><\/p>\n

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Perfect your description with tools.<\/h2>\n

As a performer of any industry, writing may not be your strong point, but that shouldn\u2019t stop you from finalizing a perfect description. Here is a list of tools that can help you along the way:<\/span><\/p>\n