{"id":19067,"date":"2017-09-08T10:00:56","date_gmt":"2017-09-08T15:00:56","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=19067"},"modified":"2017-09-05T14:09:08","modified_gmt":"2017-09-05T19:09:08","slug":"3-tips-to-attract-more-clients-to-your-gigs","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/3-tips-to-attract-more-clients-to-your-gigs\/","title":{"rendered":"3 Tips to Attract More Clients to Your Gigs"},"content":{"rendered":"

There\u2019s a reason it\u2019s called the Music Business. You may be putting your heart and soul into your music as a form of self-expression, but from the moment you expect anyone to spend cash on your behalf, don\u2019t kid yourself, you\u2019re in business.<\/span><\/p>\n

It doesn\u2019t have to affect your art, but you do have to give marketing and promotion more than just lip service if you want to build attendance and gain fans. There\u2019s no rocket science to the process, it\u2019s all about concentrated effort, perseverance, and patience.<\/span><\/p>\n

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Make goals.<\/h2>\n

Make goals for everything. The wheel is already invented for you, so you just need to plug in your particulars. <\/span><\/p>\n

Goal setting can be applied to just about all aspects of music\u2014from settings music education goals, such as learning a <\/span>new DAW<\/span><\/a>, to how many tracks you release per month, to the quality of gigs you want to book.\u00a0<\/span><\/p>\n

The <\/span>SMART<\/b> goal-setting plan sounds square, but it works. Let\u2019s take a look:<\/span><\/p>\n

Specific<\/strong>: Make specific goals, things like achieving an average of 50 people per gig, or <\/span>booking five shows next month<\/span><\/a>. When someone asks, \u201cDid you meet your goal?\u201d the answer should be yes or no. Anything else, and it\u2019s probably not a specific goal.<\/span><\/p>\n

Measurable<\/strong>:\u00a0That yes or no answer means there\u2019s some way to determine whether your goal is met or not. If there were 49 people at your gig, it\u2019s a \u201cno,\u201d but if you booked five shows, it\u2019s a \u201cyes.\u201d Easy, right? Remember that goals are signposts, not successes and failures.<\/span><\/p>\n

Actionable<\/strong>:\u00a0Can you do things to attract those 50 people? If you live in a shack in the country with no electricity, no, perhaps you can\u2019t, so it\u2019s not an actionable goal for you. Otherwise, there are already tons of time-tested things you can do to stir interest in your gig. You don\u2019t need to spell out your action items yet, but you probably have some in mind.<\/span><\/p>\n

Realistic<\/strong>:\u00a0This is where you rein in your dreams. Mega-stardom is a great goal, but that\u2019s a pretty big step. Break goals into realistic chunks. If you had two people at your last gig, maybe a goal of 10 is more realistic than 50. Don\u2019t build in disappointment by reaching too far. It\u2019s much more fun to revise your goals upward.<\/span><\/p>\n

Time-sensitive<\/strong>:\u00a0Book five shows in August. Average 50 people per gig in September. Attach deadlines or time frames so you know when to assess and revise your goals.<\/span><\/p>\n

Now, apply this <\/span>SMART<\/b> methodology to your quest for fans and come up with some goals. As well as the previous examples of 50 people and five shows, you should consider things such as:<\/span><\/p>\n