{"id":17732,"date":"2017-04-28T08:34:15","date_gmt":"2017-04-28T13:34:15","guid":{"rendered":"https:\/\/www.gigsalad.com\/blog\/?p=17732"},"modified":"2024-12-19T15:54:56","modified_gmt":"2024-12-19T21:54:56","slug":"5-best-tools-planning-successful-trade-show","status":"publish","type":"post","link":"https:\/\/www.gigsalad.com\/blog\/5-best-tools-planning-successful-trade-show\/","title":{"rendered":"The 5 Best Tools for Planning a Successful Trade Show"},"content":{"rendered":"<p class=\"last-updated entry-meta\">Last updated on December 19, 2024<\/p><br>\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It&#8217;s no secret that exhibitor trade shows can be a fantastic marketing opportunity. However, planning for an event this size can be trickier than it looks. To make sure your trade show goes off without a hitch, you\u2019ll need a few essential tools and strategies. Here are some of the best tools you don\u2019t want to be without when planning your next exhibitor show.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-clear-objective\">A clear objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">First things first, you have to have a clear objective to make your trade show a success. Before you even begin planning, ask yourself, \u201cWhat do I want to accomplish by putting on this event?\u201d No matter what you\u2019re looking to achieve \u2014 whether it&#8217;s marketing opportunities, networking, and\/or learning more about your industry and competitors \u2014 creating a simple goal will go far in the planning process.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stand-out-confidence\">Stand-out confidence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One of the major benefits of an <\/span><a href=\"http:\/\/www.networkevents.tv\/\"><span style=\"font-weight: 400;\">exhibitor trade show<\/span><\/a><span style=\"font-weight: 400;\"> is the chance to speak to experts and influencers in your industry. The opportunity to learn more about the marketplace and promote your brand is invaluable. If talking to strangers isn\u2019t within your comfort zone, that&#8217;s ok! Start by talking to your colleagues, friends, and family as practice. In no time, you&#8217;ll build up your confidence and people will be immediately drawn to what you have to offer.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interesting-graphics-and-colors\">Interesting graphics and colors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In a sea of different exhibitor show booths, you&#8217;ll want something that packs a punch. This can be anything from a giant replica of your product to bright colors and designs to an unconventional way of setting up your booth. The more interesting you appear, the more likely attendees will remember your product. Of course, in order to stay consistent and professional, make sure any flyers or business cards that you give out have the same graphic design as your booth and brand.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">? <strong>You might also like: <\/strong><a href=\"https:\/\/www.gigsalad.com\/blog\/attract-crowds-to-your-trade-show-booth\/\">How to Attract Crowds to Your Trade Show Booth<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-appointments\">Appointments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If someone contacts you before the show and would like to speak with you, always schedule an appointment for a unique time. People tend to remember appointments for odd times, such as 11:25 or 3:10<\/span>. And <span style=\"font-weight: 400;\">having attendees sign up for a specific time to meet will relay to them that you&#8217;re interested in sharing your experiences. Exhibitor trade shows can be quite busy, so something as simple as having a 10-minute meeting can go far with a prospective buyer or investor.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-follow-up-plan\">A follow-up plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The exhibitor show isn\u2019t over when all the attendees leave. Both the presenters and attendees will undoubtedly be talking to numerous people, and it&#8217;s crucial to follow up in a timely manner. If you&#8217;ve exchanged business cards, make sure to send a quick email the day after the expo with a quick reminder of your conversation. This will pique the attendee\u2019s interest and will give you leverage over any of your competitors who expect the client to make the first move. An easy tip for this? Right after they leave your booth, jot down a quick blurb on the back of their business card that will help you remember what you talked about.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Exhibitor trade shows are exceptionally beneficial for everyone involved. With these tools of the trade in mind, you&#8217;ll be prepared for a successful event!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">This guest post was contributed by Network Events, Inc. Visit their website at <\/span><\/i><a href=\"http:\/\/www.networkevents.tv\"><i><span style=\"font-weight: 400;\">www.networkevents.tv<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-for-unique-entertainment-to-spice-up-your-trade-show-book-the-best-at-gigsalad\">Looking for unique entertainment to spice up your trade show? Book the best at GigSalad.<\/h3>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.gigsalad.com\/\" style=\"background-color:#2690ff;border-radius:4px\">Search now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated on December 19, 2024 It&#8217;s no secret that exhibitor trade shows can be a fantastic marketing opportunity. However, planning for an event this size can be trickier than it looks. To make sure your trade show goes off without a hitch, you\u2019ll need a few essential tools and strategies. Here are some of [&hellip;]<\/p>\n","protected":false},"author":5305,"featured_media":17743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1447],"tags":[1471,1406,328],"class_list":["post-17732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-party-ideas","tag-conferences","tag-events","tag-trade-show"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - 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